SAKS FIFTH AVENUE and KOSÉ Corporation’s DECORTÉ Partner in Exclusive North American Launch – Kate Moss to Front Brand as Global Face and Brand-Ambassador

NEW YORK–(BUSINESS WIRE)–KOSÉ Corporation (TSE:4922) to launch DECORTÉ, its prestige luxury brand
of innovative skin care and color, in an exclusive distribution
arrangement with Saks Fifth Avenue. Plans are to roll out in Saks Fifth
Avenue locations across the US and Canada in spring 2016 along with an
ecommerce presence on Supermodel Kate Moss will
appear as the brand ambassador and face of DECORTÉ with a multi-year

“We are thrilled to launch our coveted DECORTÉ brand exclusively in Saks
Fifth Avenue, an entity known for luxury, taste and elegance,” said
Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation. “Being a skin
care leader in Asia for so many years, we are excited to finally
introduce American women to our revolutionary products which combine
nature, wisdom and advanced science to reinvigorate skin and enhance
natural beauty.”

Emphasizing this partnership, Kate Oldham, Senior Vice President/GMM,
Beauty, Saks Fifth Avenue adds, “At Saks, we have built a solid
reputation as the preeminent leader in best-in-class skincare. DECORTÉ
is a perfect complement to Saks, bringing the best of Japan’s technology
and the industries’ highest standards of quality.”

Ms. Moss became an instant fan and stated, “I can really see a
difference in my skin since I started using DECORTÉ. These products are
amazing – I want more!”

Considered one of Asia’s best-kept secrets, DECORTÉ skin care is widely
popular for combining the ancient practice of Eastern Medicine with
techno-innovation science. With over ten years of product development
and partnership with Nobel Prize winning laboratories, each DECORTÉ
skincare formula will include Vi-Fusion™ – a radical new approach that
works to holistically strengthen, regenerate and empower skin on
multiple levels to unleash its natural life-force from within.

Ms. Oldham will join Mr. Kobayashi for the announcement today at a media
event with a special meal created personally by renowned Chefs
Jean-Georges Vongerichten and Cédric Vongerichten at the Perry St
restaurant in New York City.


KOSÉ Corporation was founded in 1946 by Kozaburo Kobayashi with a vision
and passion to provide people with dreams and hope during the post-war
period. Today, with over 6,600 employees, KOSÉ continues the legacy of
its founder with a commitment to its customers of creating quality
products that exceeded expectations. With research and innovation at its
core, KOSÉ has over 800 registered patents and a portfolio of 36 brands
that sell to multiple channels across Asia; including department stores,
specialty stores, drug stores and direct.


Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers,
is renowned for its superlative American and international designer
collections, its expertly edited assortment of handbags, shoes, jewelry,
cosmetics and gifts, and the first-rate fashion expertise and exemplary
client service of its Associates. As part of the Hudson’s Bay Company
brand portfolio, Saks operates 38 full-line stores in 22 states, five
international licensed stores and, the company’s online store.


KOSÉ Global Communications
Emi Hayashi, 917-886-5505
Alexa McBride, 310-291-1996

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