Samsung Kicks off the Summer with a Galaxy of Possibility

Samsung Unveils Two New Fitness Wearables – Gear Fit2 and Gear IconX

NEW YORK–(BUSINESS WIRE)–Samsung Electronics America, Inc. today introduced a new approach to
showcasing its broad range of products and experiences in its Galaxy
portfolio. Combinations of the latest Samsung products and services,
which make up A Galaxy of Possibility, will be displayed and advertised
to showcase a curated collection that better syncs with people’s lives
and passions such as being active, capturing 360 degree content or
experience immersive VR worlds and more.

“Samsung is at the heart of nearly every experience where people connect
with technology, and our mission is to help people use that technology
in a meaningful and purposeful way to enhance their lives,” said Marc
Mathieu, Chief Marketing Officers of Samsung Electronics America. “We
listen to our customers and know they want a complete mobile experience
that works for them, which is why we’re introducing A Galaxy of
Possibility to bring people and their passions together.”

As part of the reveal of A Galaxy of Possibility, Samsung unveiled two
new fitness wearables, Gear Fit2 and the Gear IconX. Each product is
designed with consumers’ fitness needs in mind. Gear Fit2 is a smart
fitness band designed for everyday use with Samsung’s brilliant Super
AMOLED display to monitor fitness programs, text message notifications
and more. With built-in GPS and an onboard music player, Gear Fit2 gives
people the freedom to work out untethered. The new Gear IconX are truly
cord-free, Bluetooth enabled earbuds that can track fitness data
including, distance, speed and heartrate, as well as featuring an
internal music player that stores up to 1,000 MP3s.

A Galaxy of Possibility

Through Samsung products and services, customers can explore the
combination that’s right for their needs and easily understand how
Samsung technology can fit into their lifestyle. The first of several
collections that will begin rolling out soon, were unveiled today.

  • Move with Galaxy – For those that move a million ways a day to
    stay fit and need their devices to track, share and analyze that data.
    With the Galaxy S7 edge, S Health and newly announced Gear Fit2 and
    Gear IconX, customers can be fit on their own terms.
  • Explore with Galaxy – For those who crave to explore, seek new
    ways to experience their daily lives and want to add a new dimension
    to the way they consume and share content by experiencing the world in
    an entirely new way. Samsung Milk VR and Gear VR powered by Oculus and
    the Galaxy S7 together with Level On headphones transport people to an
    immersive virtual reality experience.
  • Create with Galaxy – For the people who live to create, tell
    stories and transport people to entirely new worlds. With Gear 360,
    people can relive memorable moments by capturing their experiences
    through high-resolution, 360-degree video and still images to view,
    edit and share on their Galaxy phone or Gear VR.
  • Go with Galaxy – For those who are always on the go, want the
    convenience of connectivity and the freedom to leave home without a
    wallet weighing them down. Customers can stay connected without being
    tied down by making phone calls from their wrist with Gear S2, paying
    without their wallet with Samsung Pay or listening to music without
    cords with Level U Pro or Level On Pro.

The launch of A Galaxy of Possibility included the Move with Galaxy
challenge at Samsung 837. During the festivities, guests were inspired
to participate in fun fitness activities and track their performance
data using S Health and the Gear Fit2. The cumulative fitness movements
of more than 1,000 participants unlocked a special performance by the
internationally acclaimed Producer & DJ, Diplo.

Consumers nationwide can also take part in the Samsung Move with
Galaxy
experience. Beginning June 2, Galaxy users can access a new Move
with Galaxy mobile website
to unlock a special 30 minute mix curated
by Diplo, which features two new exclusive Diplo tracks and additional
songs from artists on his Mad Decent label. The musical content will
only play when listeners are physically moving, creating a fun incentive
for people to Move with Galaxy and enhance their fitness activities
daily.

The Summer of 837

The interactive unveil of A Galaxy of Possibility is Samsung’s most
exciting and immersive launch event to date; however, the fun doesn’t
stop there.

All summer long, Samsung 837 will serve as the backdrop for experiences
that will be enhanced and unlocked by products and services within A
Galaxy of Possibility. With immersive, cultural experiences powered by
technology “The Summer of 837” will feature robust programming that
aligns with consumer passion points, ranging from music, culinary and
health and wellness to tech, fashion and more.

  • Live @ 837 NYC: Features live musical performances every
    Thursday with artists including: Tegan + Sara, Phantogram, St. Lucia
    and more.
  • Governors Ball: Samsung 837 is the only place that you can
    unlock livestreamed performances from your favorite artists, exclusive
    rewards, curated eats and DJ sets from the Gov Ball line up.
  • Lunch Club @ 837 NYC: The Month of June will feature EEEEEATS
    Club, featuring panels led by Infatuation co-founders Chris Stang and
    Andrew Steinthal as they chat with influential leaders in digital
    marketing, social media, music, and tech. The discussions are
    complimented by hand-picked food vendors, carefully chosen to align
    with the subject matter.
  • Wellness @ 837 NYC: 837 offers a range of fitness programing
    this summer including:

    • Inside Hook Sweat Sessions: Enjoy boxing, bootcamp and
      core-blasting works with Inside Hook this June.
    • Wanderlust Series:
      Experience yoga every Sunday and meditation every Monday on 837’s
      terrace and rooftop with breathtaking views of the Highline.
    • 837 Run Club: Every Saturday this summer, lace up your
      shoes and join New York runners for a scenic run starting at
      Samsung 837.
    • Meatpacking
      District Sweat Sessions
      : Cool down at 837 after your Sweat
      Session with healthy bites and hydrating sips.

837 will provide a galaxy of possibility for New Yorkers and tourists
alike to experience how Samsung’s ecosystem of products and services can
make their summers- and lives- more awesome. To register for events or
view the June schedule, please visit Samsung.com/837.

For more information on A Galaxy of Possibility, Gear Fit2 or Gear
IconX, visit Samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, IT and
home appliance products. Samsung is the market leader for HDTVs in the
U.S and America’s fastest growing home appliance brand. To discover more
of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung 837

Located at 837 Washington Street in New York City’s Meatpacking
District, Samsung 837 is the first of its kind technology playground and
cultural destination for consumers, creators, tech enthusiasts and
community members. A physical manifestation of the Samsung Brand, 837 is
a flagship experience center at the convergence of humanity and
technology that underscores how Samsung’s full portfolio of signature
services and technology – ranging from mobile devices to home appliances
– can make your life better.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere. Through relentless innovation
and discovery, we are transforming the worlds of televisions,
smartphones, personal computers, printers, cameras, home appliances, LTE
systems, medical devices, semiconductors and LED solutions. We employ
236,000 people across 79 countries with annual sales of US$187.8 billion.

Contacts

PMK•BNC for Samsung
Charell Chiger, 212-373-6137
Charell.Chiger@pmkbnc.com