Commits to 100 Percent Cordless Representing Milestone in Custom Window Covering Industry

Company Encourages Consumers and Window Covering Industry to Go
Cordless to Prevent Window Cord Strangling of Young Kids and Pets

PHOENIX–(BUSINESS WIRE)–, a leading online retailer of custom window coverings,
today announced the Phoenix-based company’s landmark sales transition to
a 100 percent cordless offering, effective today. The bold move
represents a first for the custom window covering industry. has kicked off a Go
initiative in advance of National Window Safety Week, April
3 – 9, 2016, to educate and empower consumers and the window covering
industry on reducing the risk of accidental window cord strangling of
young kids and pets.

“Cordless window coverings are the only way to be 100 percent kid safe,”
said Al Silverberg,’s
co-founder and CEO. “Safety has always been a top priority for Select
Blinds. But we feel more can be done to promote a safe and beautiful
living environment to protect our children and pets. We are encouraging
the industry and caregivers to eliminate any risk for a window covering
cord accident by going 100 percent cordless.”

#GoCordless Movement is asking consumers and the industry to join them in
the #GoCordless Movement to help prevent needless deaths and injuries by
creating safer living environments. Go to
for more information, to share on social channels, and to nominate a
deserving individual for a cost-free upgrade to custom cordless window

100 Percent Cordless for Life

More than 20 children a year in the United States, on average, are
injured or killed by a window covering cord, according to statistics
maintained by the Parents for Window Blind Safety (PFWBS). A child can
lose consciousness in 15 seconds, and a life can be lost in one minute.
Corded-related window covering accidents are known as the silent killer
and have happened while caregivers are just steps away, shares the PFWBS.

Linda Kaiser and her husband Matt formed Parents for Window Blind Safety
in 2002, after their daughter, Cheyenne Rose, died as a result of being
strangled by a window blind cord. Linda Kaiser applauds Select Blinds’
move to go 100 percent cordless.

“This move by Select Blinds is a breath of fresh air. Our hope is that
all industry retailers and manufacturers will join Select Blinds, and
junk their cords, so that consumers can buy kid-safe products without
confusion,” PFWBS’s Kaiser stated. “Hanging cords impact everyone. Cords
are unattractive on any window covering, but are supposed to be easy for
everyone to operate. The fact is they get tangled and become difficult
to operate. Cordless blinds are preferred by the elderly and disabled
due to the ease of operation with extension wands and motorized products
sold by the industry.”

Project Cordless Giveaway

Each month, is partnering with Parents for Window Blind
Safety for Project
to upgrade an entire home, apartment, military housing unit
or daycare facility with custom cordless window coverings at no charge.
Go to
to submit a 30-second video to nominate your friend, colleague or family
member for Project Cordless. Nominations will be accepted now through 12
AM, January 1, 2017. Share your inspiring stories of individuals that
have shown strength in ways you never thought possible. And let’s make
every home safer, more beautiful and cordless.

“We want to spread the word that there is room for change in a
multi-billion dollar industry that tends to be dominated by corded
window coverings,” said Rick Steele,’s co-founder and
CMO. “Together we can transition to a cordless environment that is kid
safe and pet safe.”

Steele is recipient of the Harvard University/Harvard Business School
2015 Humanitarian of the Year Award for working to transform the window
covering industry to cordless. He reinforced that’s
more than 1 million customers can rest assured that all Select Blinds’
products are compliant with the current industry safety standard and
guidelines. The company will continue to offer its free cord cleat
program and honor product warranties on items no longer available at


a subsidiary of parent company, is a leading online
provider of custom window coverings. Established in 2003, the company
has more than 1 million customers. Select Blinds is dedicated to
offering blinds and shades with all the safety and efficiency features
consumers need at competitive prices. All products sold by come with a 90-day satisfaction guarantee. With a focus
on safety and style, the company became the first custom window covering
provider to go 100 percent cordless on March 31, 2016.

Lisa Hosman, 480-302-5167
St. Agency for
Sheri D. Smith, 214-454-3969