Sendik’s Food Markets and ABCD: After Breast Cancer Diagnosis Celebrate the Donation of a Half Million Dollars over 10 Years

Sendik’s Creative Efforts in 2016 Resulted in
$113,500 Raised

After Breast Cancer Diagnosis
(ABCD), the nation’s leading
one-to-one breast cancer patient support organization, today announced
that a total of a half million dollars has been given by Sendik’s Food
Markets. This milestone was reached after Sendik’s presented its 2016
donation of $113,500, the company’s largest annual gift to ABCD to date.

For the last 10 years, Balistreri owned & operated Sendik’s Food Markets
has sponsored innovative fundraising campaigns that involves Sendik’s
employees, the community and corporate giving.

This year, the Sendik’s team created a three month charitable promotion
from February through April. The program began with information and
sales of the Sendik’s Real Food Magazine for $1.99, with all
proceeds going to ABCD. Also in February, Sendik’s shoppers who donated
$1 at the register were thanked with chocolate hearts. In March,
Sendik’s shoppers rounded up their total at the cash register to benefit
ABCD. In April, funds were raised through Sendik’s donation of $1 with
each purchase of selected ice creams, and the sales of an ABCD key chain
generated additional funds.

“We are honored to support ABCD as a charity partner,” said Margaret
Harris, Sendik’s family co-owner. “With the help of our amazing Sendik’s
associates and our extremely generous customers, we have been able to
give over half a million dollars to a homegrown Wisconsin charity that
is committed to helping the families in our community during their
breast cancer journey.”

According to ABCD Executive Director Ginny Finn, the organization is
honored to have a community leader like Sendik’s support its cause.
“Sendik’s creativity and commitment to supporting ABCD’s mission
positively impacts breast cancer patients at times when they need it
most. They are truly a corporate and community role model for companies
nationwide,” said Ms. Finn.

Based in Milwaukee, ABCD provides free, personalized, one-to-one support
to all those affected by breast cancer – patients, families and friends.
Trained and professionally supported volunteer survivors and co-survivors
help those dealing with breast cancer, from the newly diagnosed to those
in treatment and every point afterwards.

Funds raised from Sendik’s programs go toward funding ABCD’s
distinctive, free peer support efforts, including its Helpline,
signature Mentor Match service and Mentor Survivorship support
activities. While science searches for a future cure, ABCD complements
the work of healthcare providers now by serving as a reliable,
accessible, highly personalized and important resource for breast cancer
survivorship support

About Sendik’s: Since 1926, the Balistreri family has been
serving the greater Milwaukee community by combining quality food
products with exceptional customer service and is known throughout the
region as the trusted, local grocer. Their goal is to provide the best
grocery shopping experience, period. Currently, Sendik’s operates
13 stores throughout Southeastern Wisconsin, including Brookfield (Lilly
Road), Elm Grove, Franklin, Germantown, Grafton, Greenfield, Hartland,
Mequon, New Berlin, Wauwatosa, West Bend and Whitefish Bay, and a
Sendik’s Fresh2GO store in Bayside. Learn more at

About ABCD: Founded in 1999 by Emmy award-winning
journalist Melodie Wilson Oldenburg, ABCD: After Breast Cancer
Diagnosis’ signature service is one-to-one mentoring – providing free,
personalized one-to-one support to breast cancer patients, their
families and friends. Matches are personalized based on similar
diagnoses, treatment plans and life circumstances. Having professionally
trained nearly 1,000 Mentors, ABCD’s truly personalized support is
accessible from anywhere in the world. Free, one-to-one support is
available from diagnosis through treatment and every point afterwards.
For more information, visit


ABCD: After Breast Cancer Diagnosis
Judy Mindin