Seniorly Partners with Institute on Aging to Provide Seniors Comprehensive Suite of Services from Assisted Living to In-Home Care

Dubbed by Mashable as the “Airbnb for assisted living,” Seniorly
has been named a “preferred partner” of one of Northern California’s
largest senior nonprofits; the new partnership will give older adults
access to a variety of services including short-term care, long-term
placement, in-home caregivers, home safety upgrades and transportation

an online platform that empowers families to make better decisions when
searching for senior housing options and care, announced that it has
been named a “preferred partner” by the Institute
on Aging
(IOA), the leading advocate for Bay Area seniors and their
families. Seniorly recently launched
a new tool
that makes finding and booking short-term care
communities for seniors as simple and easy as booking a place to stay on
Airbnb. By partnering with the IOA, a leading in-home care provider,
seniors living in the Bay Area will now be able to easily find services
custom-tailored to their needs, from short-term care, to long-term care,
and even home safety upgrades and transportation options.

“As a San Francisco native and a third generation housing operator here
in the Bay Area, I have seen firsthand the incredible difference the
Institute on Aging has had on assisting local seniors and their families
to remain in their homes as long as possible,” said Seniorly founder and
CEO Arthur Bretschneider. “We are extremely proud to be a preferred
partner of the Institute on Aging, and are looking forward to working
with IOA to improve the quality of lives of seniors throughout the Bay

The preferred partnership includes listing IOA’s in-home caregiving
services on Seniorly’s site and in Seniorly’s
Short-term CareKit
. IOA’s Social
Day Program
, which encourages home-bound adults to stay active and
engaged with others has also been added to Seniorly’s short-term care
platform. As a preferred partner, Seniorly will be IOA’s “go-to”
resource for long-term placement (assisted living), home safety
modifications (installing grab bars, chair lifts, and fall monitoring
systems) and transportation services through Seniorly’s and IOA’s
partnership with Lyft.

“We are pleased to be a part of Seniorly’s resource network, and happy
to partner with an organization that makes it easier for Bay Area
seniors to find the services they need,” said Abby Bourhis, Vice
President of Home Care and Support Services at IOA.

Seniorly gives families complete control of the senior housing search
from start to finish. Users can take virtual video tours of communities,
check out reviews, compare costs, book in-person tours and even pay for
the short-term stay all through the easy-to-use site. Their new
short-term platform
also allows these senior communities to update
their room availability and pricing, quickly, easily and in real-time.

The company also collects and aggregates ratings and reviews from across
the web to provide families with more transparency and accountability as
they search for short-term care options for their loved ones. All
communities on Seniorly’s site offering short-term care are visited,
interviewed and deemed trustworthy by Seniorly’s Senior Care Experts.

To learn more about Seniorly visit:

About Seniorly
makes finding, booking and paying for long- and short-term assisted
living care as simple and easy as booking a place to stay on Airbnb!
Users can also use Seniorly to find in-home caregivers for loved ones.
The company’s platform gives families control of the short-term senior
housing search from start-to-finish and peace of mind that their loved
one will be safe, cared for and happy. Seniorly launched in January
2015, and its current coverage area includes the San Francisco Bay Area,
Sacramento and Los Angeles. The Seniorly team includes gerontologists,
engineers and senior care professionals trained to help families making
important housing decisions.

About Institute on Aging

Founded in 1985, Institute on Aging is one of Northern California’s
largest community-based nonprofit organizations providing comprehensive
health, social, and psychological services for seniors and adults with
disabilities. IOA’s mission is to enhance the quality of life for adults
as they age by enabling them to maintain their health, well-being,
independence and participation in the community. In addition to home
care, it also offers transitional and long-term care management,
psychological and counseling services, social day care and a Program of
All-Inclusive Care for the Elderly (in partnership with On Lok
Lifeways). Long considered one of the most innovative and diverse
organizations of its kind, IOA currently helps over 20,000 seniors and
their families each year through programs designed to alleviate
isolation, and enable older adults to continue living independently.
Services cover San Francisco, Marin, San Mateo, Santa Clara, Alameda and
Contra Costa counties. For more information, visit


Max Wertheimer, 415-302-1584