#SEXIESTMANALIVE: Still Sexy after All These Years

TIME INC.’S ‘PEOPLE’ CELEBRATES THE 30TH
ANNIVERSARY OF “SEXIEST MAN ALIVE” WITH EXTENSIVE MULTIPLATFORM CAMPAIGN

Lifetime Television Network Primetime Special, Madame Tussauds New
York “Hall of Sexy” Wax Exhibition, “Sexiest Men of Tinder” Partnership,
and #SexiestBitmojiAlive Mark 30 Years of the Iconic Franchise in Pop
Culture History

People’s “2015 Sexiest Man Alive”
Will Be Revealed on Jimmy Kimmel Live! on November 17

People’s Sexiest Man Alive 2015: 30
Years of Sexy”
Primetime Special
Airs on Lifetime Television Network on Wednesday, November 18 at 9pm
ET/PT

NEW YORK–(BUSINESS WIRE)–Time’s Inc.’s People celebrates the 30th anniversary
of its iconic franchise, #SexiestManAlive, with an innovative
multi-platform initiative that includes a Lifetime Television Network
primetime special, a “Hall of Sexy” wax exhibition at Madame Tussauds
New York, an exclusive partnership with dating app Tinder featuring the
sexiest man from each of the 50 states, and a customized
#SexiestBitmojiAlive, where fans can create a custom personal emoji
avatar on a virtual cover of People’s “Sexiest Man Alive” issue.
The 2015 “Sexiest Man Alive” will be revealed for the third consecutive
year on Jimmy Kimmel Live! on Tuesday, November 17 at
11:35pm ET/PT, and People’s “Sexiest Man Alive” special double
issue hits newsstands nationwide Friday, November 20.

“It is hard to believe that it’s been 30 years since Mel Gibson
was first bestowed the coveted title of Sexiest Man Alive,” said Jess
Cagle
, Editorial Director of People and Entertainment
Weekly
. “2015 marks a pop culture milestone, so it is only fitting
that we should take a look back at the evolution of this incredible
franchise and celebrate on all platforms.”

People’s Sexiest Man Alive 2015: 30 Years of Sexy” airs
on Lifetime Television Network on Wednesday, November 18 at 9pm ET/PT.
In this one-hour special hosted by Scandal’s Bellamy Young,
viewers are offered a unique behind-the-scenes glimpse that reveals how
the hottest Hollywood hunks are chosen for this annual double issue.
From hot dads, the men of primetime, and the boys of summer to the lucky
guy chosen to grace the cover – this TV special features commentary by
comedians, the editors of People, and special guest appearances
by Lance Bass, Michelle Collins, and Paulina Porizkova, who
take a look back at the 30-year history of People’s most popular
franchise. Plus, People’s Editorial Director Jess Cagle
travels back in time to pick the #SexiestManAlive for 1994 — the only
year where no one sexy was chosen. Madame Tussauds New York is
featuring a “Hall of Sexy” in the heart of Times Square the week of
November 16 where visitors can view wax figures of actors who were
bestowed the “Sexiest Man Alive” title twice: George Clooney
(1997, 2006); Johnny Depp (2003, 2009); and Brad Pitt
(1995, 2000); plus Harrison Ford (1998); and Denzel Washington
(1996).

People teamed up with Tinder to celebrate the 30th anniversary of
the iconic “Sexiest Man Alive” franchise. The Tinder team chose from
some of the most right-swiped hunky guys in each state to showcase 50 of
the “Sexiest Men of Tinder” across America. Beginning Wed., Nov. 18, a
special People badge will be posted on the Tinder profiles of
each of these sexy men to highlight their status. Users can swipe right
on this coveted group of guys by clicking on their profiles on People.com’s
online gallery.

People has also partnered with personal emoji app Bitmoji to
create the #SexiestBitmojiAlive – where everyone can now make a
claim to being the “Sexiest.” Available in the App Store and Google
Play, Bitmoji gives users the chance to put their custom avatar on a
virtual cover of People. Anyone can share their sexy self on
Twitter using the hashtag #SexiestBitmojiAlive, and People.com will post
its favorites on a special gallery for the world to swoon over.

People is celebrating the 30th anniversary of “Sexiest
Man Alive” with a dynamic digital experience on People.com, the No. 1
celebrity news web site. It features a poll asking fans to vote
for their favorite Sexiest Man Alive cover of all time (the
results will be revealed during the Lifetime special on November18) and
to take an online survey on “what’s sexy”: http://www.people.com/article/sexiest-man-alive-survey

People’s social media campaign features a 30-day countdown to the
2015 #SexiestManAlive highlighting past covers on Instagram (@peoplemag)
and Twitter (@people @SexiestManAlive), as well as additional content on People’s
channel on Snapchat Discover leading up to the big reveal on the evening
of November 17.

Complete list of 30 Years of People’s
“Sexiest Man Alive”:

1985:   Mel Gibson
1986: Mark Harmon
1987: Harry Hamlin
1988: John F. Kennedy Jr.
1989: Sean Connery
1990: Tom Cruise
1991: Patrick Swayze
1992: Nick Nolte
1993: Richard Gere and Cindy Crawford (“The Sexiest Couple Alive”)
1994:

None

1995: Brad Pitt
1996: Denzel Washington
1997: George Clooney
1998: Harrison Ford
1999: Richard Gere
2000: Brad Pitt
2001: Pierce Brosnan
2002: Ben Affleck
2003: Johnny Depp
2004: Jude Law
2005: Matthew McConaughey
2006: George Clooney
2007: Matt Damon
2008: Hugh Jackman
2009: Johnny Depp
2010: Ryan Reynolds
2011: Bradley Cooper
2012: Channing Tatum
2013: Adam Levine
2014: Chris Hemsworth
 

People’s Sexiest Man Alive 2015: 30 Years of Sexy is
produced by TV Dinner and People Studios, in association with Rampante.

ABOUT PEOPLE

Time Inc.’s People revolutionized personality journalism when it
launched as a weekly in 1974 to celebrate extraordinary people doing
ordinary things and ordinary people doing extraordinary things.
Ubiquitous and still at the center of pop culture more than 40 years
later, the People brand is accessible on all surfaces (print,
digital, video, mobile, social) bringing more than 75 million consumers
a unique mix of breaking news, exclusive photos, video, and in-depth
reporting on the most compelling newsmakers of our time. In addition,
comScore ranks the People and Entertainment Weekly Network No. 1
in the entertainment news category.

Each year major media across the globe anticipate the cover reveal of People’s
most famous franchise, the #SexiestManAlive (which is celebrating
its 30th anniversary in 2015) sparking a lively debate on
social media. With a trusted reputation and unparalleled access to the
red carpet, celebrities, and entertainment, an essential component of People’s
editorial vision remains human interest stories, which touch and often
mirror the lives of our passionate audience. People is an
award-winning 24/7 news organization headquartered in New York City with
reporters across the globe. For more information visit People.com
and Timeinc.com, and follow @people on Twitter and @peoplemag on
Facebook and Instagram.

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 140 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.

Contacts

People
Marnie Perez/Julie Farin
212-522-6300

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