Gold Peak to donate to people in need for every meal virtually shared
ATLANTA–(BUSINESS WIRE)–Gold Peak Tea and Feeding America®, the nation’s largest domestic
hunger-relief organization, are asking fans to help provide more than 1
million meals* to families in need. Between May 1st and June
30th, Gold Peak will donate 11 meals* to Feeding America for
each meal virtually shared through the appropriate channels up to
100,000 shares. There are two ways people can help:
Text SHARINGMEALS to 26739 and share a description of a meal that
reminds them of home
Post a photo of a meal on Twitter or Instagram and include
Known for its premium line of iced teas and coffee products, Gold Peak
prides itself on delicious home-brewed taste. It’s this nod to home, and
the notion that home is so often associated with food, that prompted the
brand to reach out to Feeding America about a partnership.
“Gold Peak has a passionate following of fans who love the ‘taste that
brings you home,’ but we believe home is as much about a feeling as a
place,” said Aaliyah Shafiq, Gold Peak brand director. “For many of us,
when we think of ‘home’, we think of moments sharing meals with family.
But there are too many people who may not know where their next meal
will come from, and we wanted to do our part to help. Feeding America is
a wonderful organization with a meaningful mission, and we’re excited to
work with them to help more families in need.”
The program will be publicized through point of sale materials and
targeted digital advertising. More information can be found at sharingmeals.goldpeakbeverages.com.
Feeding America is responsible for serving more than 4 billion meals a
year to 46 million Americans – including 12 million children and 7
million seniors – through its network of 200 food banks serving 60,000
“Feeding America is incredibly excited to partner with Gold Peak Tea in
their efforts to help provide more than 1 million meals to people in the
United States who are facing hunger,” said Nancy Curby, SVP of Corporate
Partnerships & Operations. “We look forward to a partnership that will
help provide nutritious food to people in need as we work together in
the fight to end hunger.”
*One dollar helps provide 11 meals secured by Feeding America on
behalf of member food banks.
About Gold Peak Tea
Gold Peak Tea produces a premium line of iced tea and coffee products.
It recently introduced a new line of artfully crafted specialty drinks
that are made with real milk and sugar, ranging in personality from
spicy chai tea to decadent salted caramel. Gold Peak is a billion dollar
brand, and is part of The Coca-Cola Company (NYSE: KO), the world’s
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and nearly 3,900 beverage choices. For more
information, visit www.goldpeakbeverages.com.
The Coca-Cola Company
Josh Gold, 212-545-6099