“Shark Tank” Star Daymond John Joins Hasbro and Indiegogo in Crowdfunding Challenge to Uncover the Next Great Family Game

Game Designers Compete for US $25,000 Prize, and Opportunity to Make
Their Game a Reality with Hasbro

(NASDAQ: HAS) and crowdfunding website Indiegogo are welcoming
entrepreneur Daymond John, creator of FUBU and co-star of ABC’s Emmy
Award winning series, “Shark Tank,” to guest judge the Fall 2016 Gaming
Challenge, now open to game designers in the U.S., U.K., Canada
(excluding Quebec), France and Germany. Following its successful debut
in 2015 and a follow-up Challenge earlier this spring, the Fall 2016
Gaming Challenge offers independent game designers a prominent platform
to promote their ideas and allows Hasbro to celebrate the growing gaming
community and discover and develop new games.

From now thru October 23, game designers can submit their ideas for a
new face-to-face, family friendly game at NextGreatGameChallenge.com.
A team of Hasbro game experts and designers will evaluate each
submission based on its gameplay, theme and viability and select five
finalists to launch campaigns for their concept on Indiegogo. Finalists
will also receive US $2,000 as well as mentorship from Hasbro and
Indiegogo as they raise awareness, funding, and support for their game.

In February of 2017, Daymond John will join a panel of judges consisting
of Hasbro Brand, Design, and Development team members and score each of
the five finalists based on the Challenge criteria including game play,
viability, and theme. The grand prize winner will receive US $25,000, a
trip to Hasbro headquarters in Rhode Island, and the opportunity to work
with Hasbro to make his or her game a reality. The winner may also have
the chance for a special meet-and-greet with Daymond John.

“It’s an honor to be a part of a program like Hasbro’s 2016 Fall Gaming
Challenge that celebrates core entrepreneurial values like creativity,
talent, and drive,” said Daymond John. “As both a leader in business and
diehard gamer, it’s exciting to get in on the action of providing
players with the next big thing in gaming and helping someone’s dreams
come true. I enjoy playing games with my own family, and am looking
forward to being a part of this challenge to bring families together
with new and exciting games.”

Hasbro’s first Gaming Challenge launched in 2015 and received more than
500 submissions from around the country. Proving that great games can
come from anywhere, Hasbro is thrilled to bring both the 2015 grand
prize winner, The
Mr Toast Game
created by Dan Goodsell of Los Angeles, C.A., and
finalist Hex Casters game to fans this year. The Mr Toast Game is now
available at Target in the U.S. and Hex Casters is amazon.com%2FHasbro-C0208-Hex-Casters-Game%2Fdp%2FB01END4M1C%2Fref%3Dsr_1_3%3Fie%3DUTF8%26qid%3D1473191835%26sr%3D8-3%26keywords%3Dhexes%2Bgame&esheet=51415818&newsitemid=20160908005889&lan=en-US&anchor=now+available+on+Amazon&index=4&md5=b33120c057661710b59d6d2083aa9cf8″ rel=”nofollow”>now
available on Amazon. Following the success of the first Next Great
Game Challenge, Hasbro launched its second Challenge to fans worldwide
earlier this spring. Five finalists will debut their crowdfunding
campaigns live at the Internationale Spieltage game fair in Essen,
Germany on October 13 and the grand prize winner will be announced in

“Hasbro’s Gaming Challenges have been a proven vehicle for transforming
the gaming community’s ideas into realities and providing our fans new
and exciting ways to play,” said Brian Chapman, head of design and
development at Hasbro. “We’re thrilled to welcome celebrated
entrepreneur Daymond John to our judges’ table. His expertise in
identifying products and people with potential for great success will be
invaluable in our third challenge.”

The Fall 2016 Gaming Challenge with Indiegogo is led by the Hasbro
Gaming Lab, a team at Hasbro dedicated to connecting with the growing
gaming community to discover and develop great new games. For more
details and to see the Terms and Conditions, visit www.nextgreatgamechallenge.com.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
by leveraging its beloved brands, including LITTLEST PET
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, Allspark Pictures, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

© 2016 Hasbro, Inc. All Rights Reserved.


Indiegogo is
the place for entrepreneurial projects to move quickly from concept to
market, amplified by a community of backers who believe the world
benefits when every idea gets an equal shot at success. Indiegogo
empowers people around the world to fund what matters to them. As the
world’s first crowdfunding platform, campaigns have launched from almost
every country around the world with millions of dollars being
distributed every week due to contributions made by the Indiegogo
community. At its core, Indiegogo is the equal opportunity platform
dedicated to democratizing the way people raise funds for any project
–creative, entrepreneurial or cause-related. The company was launched in
2008 and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit Indiegogo.com
and follow us at Twitter.com/indiegogo
and Facebook.com/indiegogo.


Litzky Public Relations
Lauren Bottazzi, 201-222-9118, ext. 21
Global Communications
Jen DeAngelis, 401-727-6388
John Eddy, 212-319-3451 x648