The Leading Digital Media Brand Achieves its Peak Reach of 90.1
Million, Reflecting a Nearly 90% Year-Over-Year Increase
NEW YORK–(BUSINESS WIRE)–SheKnows
Media today announced it achieved its peak reach to date in
November 2015 at 90.1 million unique visitors per month, reflecting a
more than 89% year-over-year increase1.
The company also sits squarely at the top when it comes to reaching
women, ranking first within comScore’s Lifestyles category in Female
Audience for the 12th consecutive month in a row with a reach
of 60.7 million unique female visitors per month – a figure that not
only has grown more than 84% year-over-year, but is 20%-plus greater
than that of the number-two category contender Meredith Digital2.
In this Lifestyles category, SheKnows Media also ranks first among women
ages 18 to 343 – a fact bolstered by the 103% year-over-year
growth of StyleCaster4,
the company’s flagship style and beauty brand for Millennial women.
SheKnows Media ranks within the top 25 Internet properties5
and maintains its position as 13th largest for female
audience, eclipsing media and social powerhouses like Pinterest, Twitter
and Condé Nast Digital6. Overall, the company realized a 42%
increase in reach since November 2014 across all of its owned and
operated properties7, which include SheKnows.com,
StyleCaster.com and BlogHer.com.
“Having consistently delivered the largest women audience among
lifestyle digital properties for the last 12 months indicates that we
truly understand the type of content that women want to engage with,”
said Philippe Guelton, Chief Executive Officer, SheKnows Media.
“This last year has been marked by incredible growth for the company. In
particular, we have successfully completed the integration of BlogHer,
which we acquired in November 2014, bringing to bear #BlogHer15: Experts
Among Us – the nation’s largest conference for women content creators,
social media influencers and brand executives.”
Guelton continued, “We also built up our 21,000-member Experts
Among Us network supported by our innovative community, content and
analytics platform Momentum, achieved
new levels of success with Hatch, as well as launched The
Pitch for women entrepreneurs and the annual #Femvertising
Awards to pay tribute to brands that take a pro-female approach to
advertising. As we continue to onboard top talent at all levels within
the organization and strengthen our audience insights efforts, I expect
continued growth in 2016.”
1 comScore, Media Metrix, Multiplatform Key Measures Report,
November 2015 & November 2014, U.S.
Media Metrix, Multiplatform Lifestyles Category Ranking Reports, Target
Audience: Females – All, November 2014 through November 2015, U.S.
comScore, Media Metrix, Multiplatform Lifestyles Category Ranking
Report, Target Audience: Females – 18-34, November 2015, U.S.
comScore, Media Metrix, Multiplatform Key Measures Report, November
2015, U.S. and comScore, Media Metrix, Multiplatform Audience
Duplication Report, November 2014, U.S.
Media Metrix, Multiplatform Top-100 Internet Properties Ranking Report,
November 2015, U.S.
6 comScore, Media Metrix,
Multiplatform Top-100 Internet Properties Ranking Report, Target
Audience: Females – All, November 2015, U.S.
Media Metrix, Multiplatform Key Measures Report, Alt Rollup [A1]
SheKnows Media – O&O, November 2015, U.S. and comScore, Media Metrics,
Multiplatform Audience Duplication Report, November 2014, U.S.
About SheKnows Media
Media is the number-one women’s lifestyle digital media company with
90.1 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, November 2015, U.S.) and 253 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, Experts, bloggers and social
media influencers produce authentic and on-trend content every day. We
dig deep to learn what makes our audience tick, revealing unexpected
insights on women and digital media. Our robust, end-to-end suite of
premium branded content and influencer marketing solutions generate more
than 2 billion ad impressions per month (sources: DFP and OAS), allowing
brands to distribute authentic content and integrated advertising at
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.
Jenni Ottum, 480.231.4887