Shopify Partners with Tony Robbins to Launch Business Competition for Rising Entrepreneurs

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Build a BIGGER Business, an evolution of Shopify’s flagship
competition, aims to elevate established small and mid-sized companies

OTTAWA, Canada–(BUSINESS WIRE)–Shopify
Inc
. (NYSE: SHOP)(TSX: SHOP), the leading cloud-based, multi-channel
commerce platform designed for small and medium-sized businesses, is
partnering with New York Times #1 best-selling author, philanthropist
and America’s #1 Life and Business Strategist Tony
Robbins
on the 2017 Build a BIGGER Business competition, which is
now open to applicants at www.shopify.com/BIGGER.

An evolution of the long-running Build a Business competition – one of
the world’s biggest entrepreneurial contests – the new competition aims
to equip established small and medium-sized businesses and trend-setting
entrepreneurs with the resources and mentorship needed to accelerate
their business dreams. The partnership with Robbins marks his second
year guiding entrepreneurs using the Shopify platform.

“With the right coaching, the right tools and the right mindset,
entrepreneurs can take their businesses to incredible heights,” said
Robbins. “I’ve seen it firsthand at our Business Mastery events as well
as through the Shopify Build a Business competition. Helping the leaders
of tomorrow stretch the boundaries of what they thought was possible is
a longtime passion of mine, and I’m thrilled to continue this
partnership.”

Over the past six years, Shopify’s competitions have helped create over
a 100,000 new businesses that have sold millions of dollars in products.

“Since the launch of the Build a Business program in 2010, we’ve seen
thousands of companies start and grow successful businesses using
Shopify under the tutelage of the world’s best business minds,” said
Harley Finkelstein, COO at Shopify. “In keeping with tradition, we’re
equally excited to watch this year’s field of competitors embark on a
new journey.”

Eligibility

The competition is open to privately-held businesses in the United
States, United Kingdom, Canada, Australia and New Zealand that have been
in operation for one year or longer. These businesses must already sell
on the internet, migrate to or already operate on Shopify, and have 2016
sales between US$1 million and US$50 million.

How it Works

The competition kicks off this month with an open call for eligible
entrants on January 19, 2017 from Robbins’ Business
Mastery event
, a 5-day seminar for entrepreneurs in Palm Beach.
Eligible entrants will receive coaching from mentors and experts through
the Build a BIGGER Business online academy – an exclusive resource for
competitors. The entrants will be assessed from March to July 2017, and
those that perform the best during the course of the competition will be
declared winners in eight categories: Highest Total Gross Sales Gain,
Highest Percentage Growth, Best Scale Strategy, Best Marketing Strategy,
Best Raving Fan Culture, The Disruptor, Tony Robbins’ Choice and
Shopify’s Pick. For the Official Rules, visit www.shopify.com/build-a-BIGGER-business/rules.

The Prize

In the Fall, all winners will travel to New York to participate in an
exclusive New York Stock Exchange experience, and afterwards, they will
embark on a learning retreat with Robbins and other Shopify coaches at
Tony’s exclusive Namale Resort and Spa – the #1 resort in Fiji. The two
entrant businesses that achieve the highest growth in sales and the
highest percentage growth will also receive a potentially life-changing
prize, including a marketing and brand strategy campaign, a feature
story with a leading business publication and 24 months’ of Shopify Plus
subscription fees for free.

All participants will gain access to the exclusive Build a BIGGER
Business online academy with videos, tutorials and written content.
Participants will also receive advice from official mentors, including:
Tony Robbins; Daymond
John
(Founder & CEO, FUBU); Tim
Ferriss
(Author, Investor); Marie
Forleo
(Author, TV Host); Tom Farley (CEO, NYSE); Debbie
Sterling
(Founder, Goldieblox), Scott
Allison
(Chairman & CEO, Allison+Partners), Jean-Francois
Bouchard
(CEO, Sid Lee), and Harley
Finkelstein
(COO, Shopify).

About Shopify

Shopify is the leading cloud-based, multi-channel commerce platform
designed for small and medium-sized businesses. Merchants use the
software to design, set up and manage their stores across multiple sales
channels, including web, mobile, social media, marketplaces,
brick-and-mortar locations and pop-up shops. The platform also provides
a merchant with a powerful back-office and a single view of their
business. The Shopify platform was engineered for reliability and scale,
making enterprise-level technology available to businesses of all sizes.
Shopify currently powers over 325,000 businesses in approximately 150
countries and is trusted by big brands including Tesla, Red Bull,
Nestle, GE, Kylie Cosmetics, and many more.

About Tony Robbins

Tony Robbins is an entrepreneur, #1 New York Times best-selling author,
philanthropist and the nation’s #1 Life and Business Strategist. A
recognized authority on the psychology of leadership, negotiations and
organizational turnaround, he has served as an advisor to leaders around
the world for more than 4 decades. Author of five internationally
bestselling books, including the recent New York Times #1 best-seller
MONEY: MASTER THE GAME and the soon to be released UNSHAKEABLE: YOUR
FINANCIAL FREEDOM PLAYBOOK.

Contacts

Media:
Shopify
Sheryl So, 416-238-6705 x 302
sheryl@shopify.com
or
JConnelly
Jennifer
Connelly, 917-757-7662
jconnelly@jconnelly.com