Premier Shopping Companion App Announces New Features, Strategic
Acquisition and Expanded Leadership Team
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shopkick, a leading location-based shopping companion app that makes
in-store shopping more rewarding, personal, and enjoyable, has
introduced new features and products to its expanding portfolio, as well
as added top notch talent to its ranks, cementing its leadership
position in the retail personalization space.
The new in-app features offer consumers the opportunity to earn even
more loyalty points by scanning their receipts, and by viewing branded
videos. Both new features have already shown measurable success for top
Fortune 500 brands participating in the initial trials.
New Products and Features
The new product – shopkick Video – is launching at a time when the
demand for video on mobile has grown exponentially as a tool to reach
consumers. With the native shopping app, shopkick’s users are already in
a shopping mindset, thus driving significantly higher engagement and
downstream purchase impact. Shopkick Video has a 90% average completion
rate, compared to 68.3% industry standard for mobile video (2016 IAB).
Shopkick Video also provides added benefit to users by granting them
‘Kicks,’ or reward points, for viewing video content to boost increased
purchase funnel activity and impact in-store buying.
Similarly, shopkick’s new ‘Receipt Scanning’ feature provides additional
value to both consumer and advertisers by quickly and easily rewarding
shoppers. This builds on top of shopkick’s in-store panel of millions of
millennial shoppers who can be influenced in real-time to add items to
their basket, and are also a source of real-time research for the CPG
companies who can benefit from these deep insights.
With the addition of these new features, shopkick is furthering its
ability to reach mobile consumers in the moments that matter by
providing Brand and Retail partners with complete visibility into a
consumer’s decision. It offers incentives to the shopper from discovery
to sale, with visibility and metrics that validate consumer awareness,
brand and product engagement, unit sales, and ROI.
“We believe that content and advertising need to be delivered in the
right context to consumers to create immediate value,” said shopkick
Chief Operating Officer, Alexis Rask. “Shoppers want to be rewarded for
their existing purchase behavior and marketers want to capture these
micro-moments as they happen. Our technology and innovative approach
allows us to serve as the platform of choice for top brands and
New Talent Joins Ranks
In addition to the rollout of these new features, shopkick has announced
two strategic hires, welcoming Kari King as Vice President of National
Brand Sales and Diane Sweet as Vice President of Retail Success. King
joins shopkick from Mode Media Corporation, where she was responsible
for driving advertising revenue across the U.S. and Canada with a focus
on product strategy. Sweet brings an expertise in mobile payments from
PayPal, where she served as General Manager of Specialty Retail & Canada
business for North America.
“Both Kari and Diane’s experience signifies an expansion of shopkick’s
marketing and commerce expertise and continued evolution of our
successful organization. We’re thrilled to welcome them to our team as
we further advance our strong bench of diverse leaders,” said Rask.
As shopkick continues to expand, the company also made the ‘acquihire’
of Theneeds, a content discovery platform founded in 2013, whose
software combines content sources, machine learning, and community to
deliver personalized content tailored to users’ interests and
consumption behaviors. Theneeds’ founding team has joined shopkick
full-time to support the company as it continues to grow its
personalization technology, and seeks to reinvent the shopping
experience by transforming any store into a personalized store.
“With the addition of the team from Theneeds, we have brought on experts
who can deliver the most valuable and contextually relevant content to
our users, while offering marketers personalized, end-to-end solutions
that dramatically differ from what any programmatic offering can
support,” said Rask. “At shopkick, we strongly believe that the right
content delivered in the right context drives commerce, and we are
investing heavily in our data to bring best in class offerings to our
About shopkick, Inc.
The shopkick app is the #1 mobile shopping companion that helps users
save money and get rewarded. At home or at stores, shopkick users find
the best deals and trending products, all while earning rewards for
everyday actions like store visits, product scans and purchases.
Ranked by Nielsen as the most widely and often used real-world shopping
app, shopkick counts some of the world’s most recognizable brands as
partners, including American Eagle Outfitters, Best Buy, JCPenney,
Macy’s, MasterCard, The Sports Authority, VISA, Procter & Gamble,
Mondelez, Revlon, Unilever, Pepsi, Kraft, HP and more.
The Redwood City-based company was initially funded by Kleiner Perkins’
iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and
investor in Facebook. In October 2014, shopkick was acquired by SK
Planet, the South Korea-based mobile and commerce leader, and together
they are on a mission to build the #1 online-to-offline commerce company
in the world.
Coco Jones, 415.205.2464