Shopping and Botox? More Like Saving and Detox! Women Focused on Financial and Physical Wellness for 2016, New Survey Reveals

“What Women Want: 2016” Survey Fielded by Makovsky and SheSpeaks
Shows Clear Female Consumer Focus on Physical and Economic Wellness in
the New Year

NEW YORK–(BUSINESS WIRE)–Revealing key insights for brand marketers, Makovsky, one of the world’s
largest independent integrated communications firms, and SheSpeaks, an
influencer marketing and media platform with a reach of 100 million
women, today announced results of the What Women Want: 2016
survey, demonstrating that women are focused squarely – and equally – on
improving both personal and financial health in 2016. Nearly 1,700
survey respondents declared their most important goals in 2016 to be
money/financial goals (40%) and health/wellness goals (41%). In fact,
nearly two-thirds of respondents (63%) said they anticipate increasing
their focus on personal financial management in 2016, and more than half
(51%) declared they would rather hire a fitness trainer or nutritionist
than a financial advisor, interior decorator or personal shopper in the
year ahead.


Survey results further revealed that women’s wellness priorities reflect
not only in their attitudes, but in their behaviors, including a focus
on preventive healthcare. Nearly 7 in 10 women ages 46 and older (69%)
plan to get a mammogram in 2016, with another 45% of women ages 35-45
planning to do the same.

“These survey data make me feel proud to be a woman – and proud of my
sisters who, despite what pop culture often says about us as consumers,
are focused on improving their health and investing in the future,”
remarked Denise Vitola, managing director, Makovsky, and head of the
firm’s new and growing Consumer Practice. “Marketers and brand managers
planning for 2016 must take note – women are spiritually mindful and
physically attentive to who we are, and these survey data show where our
true interests and priorities lie.”

Fielded online to 1,694 SheSpeaks members aged 18 years and older, from
December 4 to December 9, 2015, the What Women Want: 2016 survey
results show respondents’ focus on physical and financial health in
stark contrast to their low interest in personal shopping and improving
physical appearances. When asked what they would do with an extra
$1,000, 43% would choose to put the money in a savings or retirement
account, while just 6% said they would buy clothing or accessories for
themselves. Similarly, when asked how they would spend an extra $5,000,
just 7% said they would use the funds for a cosmetic treatment like
botox or plastic surgery. This finding is especially interesting in
contrast with recent data discussed in Time Magazine in June
2015, which stated that plastic surgery is on the rise, with US doctors
performing more than 15 million cosmetic procedures in 2014 – a 13%
increase from 2011.1

Women are also proactively leveraging technology to help manage the
things most important to them: tracking exercise/fitness/sleep (36%),
tracking food/calories/nutrition (26%), and tracking friends, parents or
kids (23%). And, echoing their own desires to protect and enhance their
physical and financial wellbeing, women today say that girls’ education
should emphasize science (30%) and math (22%) more than any other
subjects.

“Women wield incredible influence as consumers, heads of households, and
leaders in business and society – and 2016 is sure to represent a
remarkable year for women, particularly with a female candidate taking
center stage in the 2016 presidential election,” observed Aliza Freud,
founder and CEO, SheSpeaks. “Women’s focus for the coming year is clear:
financial and personal wellness goals are at the top of the list – not
plastic surgery, shopping, or even dating – and marketers who want to
reach this critical demographic need to take women as seriously as they
take themselves.”

“What Women Want: 2016” Survey Methodology

The What Women Want: 2016 survey was fielded online among 1,694
SheSpeaks members from December 4 to December 9, 2015. The sample is
comprised of U.S. women aged 18 years and older, including 107
respondents aged 25 or younger (6%); 434 ages 25-35 (26%); 711 ages
35-45 (42%); and 442 aged 46 and older (26%).

About SheSpeaks

SheSpeaks,
Inc.
 is an influencer marketing and media platform fueled by its
community of content creators with a reach of 100 million. Its recently
launched video platform, SheSpeaksTV,
produces and amplifies video content targeted to women age 25+.

About Makovsky

Founded in 1979, Makovsky (www.makovsky.com)
is one of the nation’s largest and most influential independent
integrated communications firms. The firm attributes its success to its
original vision: that the Power of Specialized Thinking™ is the best way
to build reputation, sales and fair valuation for a client. Based in New
York City, the firm has agency partners with nearly 2,000 professionals
in 100 cities through IPREX (IPREX.com),
the second largest worldwide public relations agency partnership, of
which Makovsky is the founder.

During 2014 and 2015, Makovsky won more than 50 awards for the agency,
its client campaigns and its people. Recently the firm was ranked #7 in The
New York Observer
“PR Power 40 List” of the most influential firms
in New York City.

1 http://time.com/3926042/nip-tuck-or-else/

Contacts

Media:
Makovsky
Meredith Klein, 212.508.9656
mklein@makovsky.com