Shopping for Laundry Brand Favorites ‘all®, Snuggle® and Wisk® is Now Easier with Convenient, Single-Click Amazon Dash Buttons

Amazon Prime members can order laundry care products with the press
of a button for delivery straight to their door.

WILTON, Conn.–(BUSINESS WIRE)–Sun Products® is excited to announce that its iconic brands ‘all®,
Snuggle® and Wisk® are now available as Amazon Dash Buttons. With a
growing number of consumers looking to online shopping for the
convenient purchase of laundry care products, the Amazon Dash Button,
operated with a single click, provides a simple and time efficient way
for Amazon Prime members to order their favorite brands.

Ordering through Amazon Dash Button now makes shopping easier
for our ‘all, Snuggle and Wisk laundry products by ensuring that
consumers never run out of their favorite products. Plus, they’ll be
delivered straight to the door,” said Ed Vlacich, President National
Brands and Chief Marketing Officer, Sun Products. “We are excited to
work with Amazon and leverage this great opportunity in the rapidly
growing e-commerce channel. Together we are making everyday lives better
for consumers.”

Growth of online shopping is increasing rapidly with reports indicating
that laundry detergent was the fastest growing CPG e-Commerce category
in 2015, with sales up 85% (1010data). The single-click Amazon Dash
Button provides Amazon Prime members with a simple, in-home, online
shopping experience for Sun Product’s beloved brands:

  • ‘all detergent, the brand with the highest concentration of family
  • ‘all free clear, the #1 recommended brand by dermatologists,
    allergists and pediatricians;
  • Wisk, the first liquid laundry detergent celebrating its 60th
    Anniversary this year;
  • Snuggle, one of the fastest growing brands in the conditioning

Delighting consumers and making everyday lives better is an important
priority for Sun Products, its brands and associates. Working with
Amazon to make ‘all, Snuggle and Wisk available as Amazon Dash Buttons
is just one more way Sun Products is achieving this goal.

The Amazon Dash Button is a Wi-Fi connected device that can be
conveniently placed around the house, making it easy for Amazon Prime
members to re-stock their laundry supplies with one press of a button.

Laundry Detergent Dash Button

Dash Button

Deep Clean Laundry Detergent Dash Button

About all®

As a recognized leader and reliable laundry partner with consumers for
more than 50 years, the all® brand provides an incredible clean at a
great value for all your family’s needs. The all® brand has your
detergent needs covered with compact powder, concentrated liquids, and
single dose pacs in a choice of sizes and variants. It also has the #1
Recommended Detergent Brand by dermatologists, allergists, and
pediatricians for sensitive skin, all® free clear. all® laundry
detergent is manufactured by The Sun Products Corporation. For more
information, visit

About Snuggle®

As a leader in the fabric conditioning category for more than 30 years,
Snuggle® has provided the ultimate in Snuggly Softness®
and long-lasting freshness to loads of laundry. Recognized by its iconic
Snuggle Bear, which was created by Jim Henson’s Creature Shop,
birthplace of The Muppets and Sesame Street puppets, Snuggle offers a
variety of high-quality fabric conditioning products, including liquid
softeners, dryer sheets, and scent boosters. Snuggle is manufactured by
The Sun Products Corporation and is available at major retailers
including most food, drug, mass, club and dollar stores. For more
information, visit

About Wisk®

From the legendary “Ring Around the Collar” campaign to trapped body
oils and sweat that make up one of today’s difficult laundry soils, Wisk
has been cleaning America’s laundry and fighting tough stains for 60
years. Wisk Deep Clean is available in Original, High Efficiency, Oxi
Complete, Fresh BreezeTM Free & Pure and PowerBlasts. Wisk is
available at key retailers nationwide, including most food, mass, club
and dollar stores. Wisk is manufactured by The Sun Products Corporation.
For more information, visit

About The Sun Products Corporation

The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
leading North American provider of laundry detergent, fabric softeners
and other household products. With annual net sales of approximately
$1.6 billion, the Company’s portfolio of products are sold under
well-known brands that include all®, Snuggle®, Wisk®,
Sun®, Surf®, and Sunlight®. In
addition, Sun Products is the manufacturing partner for many retailer
brand laundry and dish products in North America. For more information


Sun Products
Kathryn Corbally,
Joyella, 212-445-8402