ShopRunner Survey Finds 85% of Members Plan to Shop on Cyber Monday

Study Reveals E-Commerce to Dominate Over Brick-and-Mortar On
Black Friday

SAN MATEO, Calif.–(BUSINESS WIRE)–ShopRunner, the members-only online shopping service, today announced
that 85% of its members intend to shop on Cyber Monday, dominating over
both Black Friday and Thanksgiving this year. The finding was revealed
as part of the Company’s 2015 Holiday Consumer Study, which surveys its
members weekly during the season about their plans for holiday shopping.
Additionally, recognizing the importance of Cyber Monday, many
ShopRunner retailers are actually planning to offer better deals on
Cyber Monday vs. on Black Friday.

Surprisingly, the study also found that consumers are favoring online
shopping this Black Friday, with only 25% planning to shop in-store,
compared to 66% who plan to shop via desktop or laptop. Additional
findings from the study include:

  • Nearly half (49%) of consumers surveyed plan to shop on Thanksgiving.
  • ShopRunner members plan to shop more on their mobile devices
    (17%) than in-store (13%) on Thanksgiving.
  • 24% of survey respondents plan to shop on mobile devices
    on Cyber Monday.
  • While nearly half (46%) of consumers have already started their
    holiday shopping, only 6% expect to finish by the end of Thanksgiving

ShopRunner’s suite of online shopping benefits include free 2-day
shipping, free and easy returns, exclusive member offers, and 2-click
check out. The Company connects high value online shoppers with 125+
leading brands such as Toys”R”Us, Neiman Marcus, Brooks Brothers, Calvin
Klein, Tommy Hilfiger, GNC, and American Eagle Outfitters.

Survey Methodology

The study was conducted from November 1-24, 2015, and surveyed a
nationally representative group of highly engaged online and mobile
shoppers. There were over 2,500 respondents.

About ShopRunner

ShopRunner’s unique membership experience makes it easy for members to
get everything from designer jeans to digital cameras. Members enjoy
benefits like free 2-day shipping, free return shipping, easy 2-click
checkout, and members-only deals and much more.

ShopRunner connects top retailers and brands to the best online
shoppers. ShopRunner’s exclusive member benefits and highly targeted,
data-driven marketing help retail partners acquire high value customers
while increasing existing customers’ purchase frequency and spend.

ShopRunner continues to experience tremendous growth. ShopRunner has
over 2.5M members and 125+ live retailer sites. The company is led by
Scott Thompson, CEO, and a seasoned team of internet and ecommerce
professionals based in San Francisco and Philadelphia. The company is
backed by Kynetic, Alibaba, and American Express.


Berns Communications Group
McMullan/Danielle Poggi
P. 212.994.4660