SIM Partners’ Velocity Harnesses the Power of Location Data for
Brands in the Age of the Mobile Consumer; Releases “The CMO’s Guide to
Location Data Management”
CHICAGO–(BUSINESS WIRE)–SIM Partners (www.simpartners.com),
a leading provider of location-based marketing technology, today
announced it has launched Velocity
Location Data Management to harness the power of location data for
enterprise brands in the age of the mobile consumer. To help marketers
better understand how to manage their location data as a scalable asset,
SIM Partners released “The
CMO’s Guide to Location Data Management,” a comprehensive resource
for multi-location enterprise brands.
Velocity Location Data Management goes beyond listing management to make
a brand’s location data actionable and accessible in real-time across
the entire discovery ecosystem – including search engines, maps, apps,
operating systems, GPS, wearables and more.
“Today, the mobile consumer calls the shots for any brand —
particularly enterprise brands that want to attract consumers to their
brick and mortar locations,” said Jon Schepke, CEO, SIM Partners. “In
the era of ‘near me’ moments, marketers need to harness the power of
their location data to create a competitive advantage.”
Velocity ensures that a brand’s business data is open and accessible to
data amplifiers, driving visibility where and when people are looking
for them, no matter the platform, location or device. Core functionality
of Velocity Location Data Management includes:
Location Data Management: Velocity builds ownable and scalable
location data assets by consolidating important data points from
varying sources. Data assets are cleansed as they are built, with
automated error identification, and then categorized per each
amplifier’s rules. Additionally, location data is claimed in key
places such as Google My Business and optimized for SEO best practices.
Location Data Distribution: Velocity unleashes location data by
distributing optimized data in real time via API connections to data
to amplifiers, such as Foursquare. This ongoing and long-lasting
approach ensures a brand’s up-to-date information is translated for
each amplifier to gain the largest discovery… so the brand will be
present in the places where people are looking for information today
and where they will be looking tomorrow.
Location Data Monitoring: Based on a proprietary scoring algorithm,
Velocity Location Data Health measures the accuracy and visibility of
a brand’s business listings across the entire local ecosystem. By
understanding its location data health score, a brand can prioritize
listing management opportunities and efforts to be visible in “near
me” moments of discovery on the most influential platforms where
consumers spend their time.
In addition to driving visibility in the local ecosystem, a brand’s
location data assets can be leveraged to create contextually relevant
content and engaging experiences using Velocity’s publishing solution.
Building content and experiences on top of a strong foundation compounds
the power of location data.
“Location data is the lifeblood of every local search, mapping, social,
and mobile platform,” said Gib Olander, vice president of product, SIM
Partners. “With Velocity Location Data Management, we are making our
clients’ location data more open and accessible to the data amplifiers
who are in a position to help them be found — no matter the platform,
location or device.”
SIM Partners research, based on aggregate Velocity Insights Location
Data Health reports, reveals that the healthier a brand’s location data
is, the more leads and better quality leads the business will receive.
Brands that increased their listing health score by 20 percent, in
support of their listing management efforts, saw traffic to their
location pages increase up to 450 percent and on-page action conversion
rates increase by 216 percent.
For more information about Velocity Location Data Management, visit www.simpartners.com.
To download the “CMO’s Guide to Location Data Management,” visit: http://resources.simpartners.com/the-cmos-guide-to-location-data-management/.
About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes
digital marketing results for enterprise brands at a local level. By
making location data actionable and local content scalable, Velocity
drives customer acquisition for national brands across thousands of
physical locations. With Velocity, national brands can create
location-based offers to turn “near me” mobile searches into offline
conversions. Velocity includes a powerful local data management tool to
drive listing visibility, a content management system that automates the
creation of location-based content and experiences, and a robust
insights platform to inform local content strategies. SIM Partners has
offices in Chicago and San Francisco. To learn more, or request a demo,
Zachary Allen, 801-461-9751