SKECHERS KIDS Wins Design Excellence Award from Footwear Plus

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS
USA, Inc.
(NYSE:SKX) today announced that the SKECHERS KIDS
collection has been recognized with a design excellence award in the
Children’s category from trade publication Footwear Plus. This
marks the Company’s ninth overall Plus Award for footwear design
excellence and the third for SKECHERS KIDS.

Created by Footwear Plus and co-sponsored by the Fashion Footwear
Association of New York (FFANY), the 18th Annual Plus Awards were
nominated and voted on by thousands of footwear retailers and consumers
nationwide in recognition of the industry’s most compelling product
offerings.

“It’s a great honor for the entire team at SKECHERS
to receive the Plus Award from Footwear Plus recognizing the
excellence of our SKECHERS KIDS collection,” said SKECHERS president
Michael Greenberg.“We’re exceptionally proud of our boys’ and girls’
product and some of our latest innovations are currently found in the
Kids’ collection in our lighted footwear. We’re delivering great product
for every age from toddlers to tweens with fun, bright and lightweight
designs that kids everywhere love for school and play. And the
collection is strong not only in the United States but around the globe
as well—we can’t wait to build on this with amazing product coming later
this year for back-to-school.”

“Congratulations to Skechers on winning the Plus Award for design
excellence in the children’s category,” noted Greg Dutter, editorial
director of Footwear Plus magazine. “Skechers’ extensive
collection spans a broad range of boys and girls styles that feature
lights, colors and creative concepts that grab the attention of kids
while the quality constructions and proven comfort features appeal to
parents. It’s a winning formula in children’s footwear design.”

Previous Footwear Plus honors for SKECHERS
include the Company of the Year Award in 2005, 2006, 2008, 2009, 2010,
2014 and 2015, and Plus Awards for Design Excellence in 2000 for Young
Women’s Fashion; in 2001 for Women’s Streetwear; in 2005 and 2006 for
Men’s Streetwear; in 2002 for Kids’ Fashion, in 2013 for the Running and
Children’s categories, and in 2015 for Athleisure.

SKECHERS offers two distinct footwear categories: a lifestyle division
which includes comfort-focused, trend-right product for men and women
plus this year’s Plus Award-winning Kids’ collection, and the Skechers
Performance Division which offers Skechers GOrun and Skechers GOwalk
footwear.

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326