SKECHERS Opens Flagship Retail Store at One World Trade Center

Footwear Company Joins the Debut of New York City’s Highly
Anticipated Shopping Destination

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS
USA, Inc.
(NYSE:SKX), a global leader in the lifestyle and
performance footwear industry, today announced that the Company has
opened a flagship store at the heart of the World Trade Center’s new
shopping district. The SKECHERS store is an integral part of the launch
of the new half-a-million square foot center – Manhattan’s latest
world-class mecca for dining, stores and entertainment. Located along
the main level of the West Concourse near the WTC Transportation Hub,
the store will be home to more than 350,000 daily visitors in the area
and a key tourist destination.


“The new shopping district at One World Trade Center is the place to be
– gorgeous, massive and spectacular, it’s one of the biggest retail
openings in the United States this decade,” said Michael Greenberg,
president of SKECHERS. “The center’s new stores read like a who’s who
list of iconic global brands – and we’re thrilled to take part in this
huge retail phenomenon. Consumer interest is already tremendous, the
foot traffic will be massive, and we can’t wait to welcome the swarms of
locals and tourists who will be walking this center every day.”

Complete with black granite-tiled floors, large-scale graphics,
state-of-the-art audio/video presentations and LED-lit shelves, fixtures
and storefront displays, the modern SKECHERS store will showcase the
brand’s lifestyle offering for men and women, a Skechers Performance
section complete with shoes and apparel, and a product-filled SKECHERS
Kids Fun Zone for children. Consumers will also be able to purchase
product store-wide with SKECHERS’ mobile pay option.

“We continue to grow our retail footprint on every level – in
high-traffic cities, across the United States and around the world,”
added Greenberg. “Whether we’re expanding our New York presence with our
first-ever SKECHERS store in lower Manhattan, or are launching SKECHERS
destinations in far-reaching countries around the world, our retail
network is stronger than ever. By year end, we anticipate having more
than 1,600 SKECHERS stores.”

SKECHERS’ retail network includes two locations in Times Square and
additional New York destinations at Union Square, 5th Avenue and 34th
Street; Las Vegas’ Grand Canal Shoppes at the Venetian; San Francisco’s
Powell Street; and hundreds of prime tourist, high-traffic destinations
in London, Tokyo, Toronto, Shanghai and numerous cities across six
continents.

*SKECHERS One World Trade Center store images are available upon request.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,545 SKECHERS Company-owned and third-party retail stores,
and the Company’s e-commerce website. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia, and wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan, Latin America and throughout Europe. For more
information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

About Westfield World Trade Center

The new port of entry to Lower Manhattan, Westfield World Trade Center
is located at the site where 60,000 neighborhood residents, 300,000
daily commuters, 13 subway / PATH trains, multiple ferry lines, and an
additional 15 million annual global travelers converge within one
landmark setting. This new New York City experience brings together
commerce, community and culture in a destination integrating the
Santiago Calatrava designed Oculus, street-level space in WTC Towers 3
and 4, as well as the galleries that run underground across the World
Trade Center campus (including to 1 WTC, now the tallest building in the
Western Hemisphere). Encompassing more than 100 fashion, beauty,
lifestyle and technology brands across 365,000 square feet of retail
space, Westfield World Trade Center is home to one of the most diverse
retail collections in New York City, restaurant concepts created by
world-class chefs, art, culture, events and entertainment, as well as
showrooms, sponsorships, and engaging media activations for premier
partners such as Ford, Pepsi and JP Morgan Chase.

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the quarter ended June 30, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay
310.318.3100
jennc@skechers.com

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