SKECHERS Receives Earnshaw’s Earnie Award for Best Kids Footwear Collection

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS
USA, Inc.
(NYSE:SKX) today announced that it has been named the Best
Footwear Collection 2016 by Earnshaw’s—the leading children’s
fashion trade magazine.

“The entire team at SKECHERS
is honored to receive this recognition for our achievements in the
childrenswear industry alongside the other category leaders of this
massive market,” said SKECHERS president Michael Greenberg. “From fun,
light-up styles for younger boys and girls to lightweight athletic
sneakers for tweens and teens, kids footwear has been an essential
component of our business for more than 20 years. We look forward to
showcasing the myriad of innovative styles that we have in store for
2017 as we continue to trailblaze with our SKECHERS Kids footwear
division.”

“Congratulations to one of the leaders in the kids footwear category,
SKECHERS,” said Kristin Young, editor-in-chief of Earnshaw’s. “In
what has been a challenging year, SKECHERS stood out in unique and
innovative ways with their collections for children – some of the best
designs in the footwear marketplace.”

SKECHERS Kids offers a wide assortment of footwear options for toddlers
through tweens that meet nearly every need. From kid-friendly takedowns
of SKECHERS’ popular adult styles to beloved innovative collections such
as Twinkle Toes for girls and the super bright S-Lights line, as well as
lightweight athletic sneakers for active kids at any age, every pair is
designed with comfort and quality in mind. SKECHERS directly markets to
kids and captures their attention with animated and live action
commercials, running on children’s networks.

Now in its 38th year, the Earnie Awards span a broad range of
childrenswear categories with nominees and winners voted on by thousands
of manufacturers and retailers nationwide.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,545 SKECHERS Company-owned and third-party retail stores,
and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European Distribution Center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the three months ended June 30, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS
Jennifer Clay
310-937-1326
Jennc@skechers.com