New Products in Production After More Than Two Years in Development
LOS ANGELES–(BUSINESS WIRE)–#GetReadyForMen—Smokey
Robinson together with Skinphonic
LLC announced today the launch of two skincare brands. A men’s line
called Get Ready Cause Here I Come® and a women’s line called My Girl®.
Smokey Robinson will be representing the men’s line and his wife,
Frances Robinson, will be representing My Girl®, the women’s line.
The launch follows approximately two and a half years of product
development and clinical testing to prove the efficacy of the respective
brands. The Get Ready and My Girl® products were originally developed
for Smokey Robinson and his wife Frances because they were not satisfied
with the skincare products available to them in the marketplace. The
Robinsons sought the help of top skincare developers, Les Riley and Dr.
Sergio Nacht, PhD, of Skinphonic LLC.
Les Riley is a 30+ year veteran in skincare and the field of
dermatology, including leadership of the prescription Retin-A® sensation
while President of the Ortho Dermatological Division for Johnson &
Johnson and member of the board of directors. He was then President and
member of the board of NeoStrata Company, the inventor of Alpha Hydroxy
Acid skincare technology, President of Topical Technologies at Cardinal
Health, and one of the first corporate executives to be granted
membership in the American Academy of Dermatology.
Dr. Nacht is a skin biologist with over 40 years of commercial
experience in the field of dermatology. He is the co-author of more than
50 scientific publications, holds 15 US patents and was the director of
the development team for multiple well known brand lines including;
Clearasil®, Olay® and Pantene®. Dr. Nacht’s technologies and formulas
are featured in hundreds of products worldwide.
The Skinphonic team had the challenge of developing skincare solutions
that solved several different common issues facing people of color.
These issues include hyperpigmentation, oily skin, dry skin, age spots
and wrinkles. By taking a new approach, they formulated a coordinated
product regimen for men and women, respectfully, that helps improve the
overall appearance of the skin and allows the skin to begin to naturally
heal itself. This also restores and protects from damage caused by sun
and environmental exposure.
“I was really surprised,” said Smokey Robinson, “I noticed that my skin
was smoother in just over a week. Over time the results kept getting
better. I knew right then and there that this was a product that we
needed to make available for people of color.” Frances Robinson added,
“Since starting the My Girl® regimen, people are constantly commenting
on how glowing and healthy my skin looks. I love the way it feels.”
The Robinsons began working with Skinphonic to test, manufacture,
market, and distribute the new brands. The lines were named after two of
Smokey Robinson’s songs and the skincare trademarks were secured in
Skinphonic then conducted extensive clinical trials which validated the
efficacy of both the My Girl® and Get Ready brands.
“In all my years, these are the best results I have seen a consumer
product regimen achieve. I was surprised by how well the products
performed for so many skin concerns without causing irritation and
without side effects,” said Les Riley, CEO of Skinphonic. “These
products truly exceeded our expectations in clinical testing.”
To learn more about Skinphonic and the brand lines go to Skinphonic.com
ABOUT SMOKEY ROBINSON
Smokey Robinson is one of the most iconic figures in American Music.
Known as the “King of Motown,” he has earned over 37 top 40 hits in his
career. Today he remains a top touring artist and public speaker. He has
earned BET Lifetime Achievement Award, A National Metal of Arts Award,
and he’s been inducted into the Rock & Roll, Songwriters Hall of Fame
and the Kennedy Center. In addition, he had two stars on the Hollywood
Walk of Fame and Two Grammy Awards. Recent Media appearances include
appearance include The Voice, Dancing with the Stars and Good Morning
America. For more information, go to www.SmokeyRobinson.com
Skinphonic® is a company started to develop and distribute high quality
skincare solutions. The first two lines, My Girl® for women and Get
Ready Cause Here I Come® for men were developed specifically for Smokey
Robinson and his wife Frances Robinson. The respective brands feature a
three product kit designed to be a coordinated daily regimen. The
company has other products and brands in various stages of development.
For more information, go to www.Skinphonic.com
Courtney Barnes, 323-466-9300