South Beach Diet® Names Jessie James Decker as a Brand Ambassador

Singer-Songwriter, Mom-of-Two and TV Personality to Appear in
360-Degree Marketing Campaign

FORT WASHINGTON, Pa.–(BUSINESS WIRE)–South
Beach Diet
®, a division of Nutrisystem Inc., a leading provider of
weight loss products and services, announced today that Jessie James
Decker has been named as a brand ambassador. The singer-songwriter, TV
personality and mom-of-two will appear in a 360-degree marketing
campaign including television, online, digital and social media.


“We are excited to announce that Jessie James Decker has joined our team
as a brand ambassador,” said Keira Krausz, CMO of Nutrisystem, Inc. “We
are confident that Jessie’s authenticity will speak to our customers and
help encourage them to reach their health and weight-loss
goals.”

“I have been following the principles of the South Beach Diet for quite
some time,” said Decker. “What I love about the new South Beach Diet
program is that not only does it fuel your body with the foods you need,
but it teaches you how to eat to achieve optimal health. I want to help
other women and men live a healthy lifestyle and educate them that
dieting doesn’t have be about deprivation.”

As a busy mom, Decker says the South Beach Diet makes staying healthy
easy.

“My days often consist of juggling work while running around after my
kids, and sometimes I forget that I need to focus on myself,” added
Decker. “With the South Beach Diet, I can easily grab a meal, a bar or a
shake, and be confident that I am eating healthy, even on the go.”

Rolling out this year as a new structured meal delivery program, the
South Beach Diet boasts a menu
of nearly 75 frozen and pantry-ready meals and snacks. The most popular
items on the menu include the Beach Shack Chocolate Shake, Blueberry
Ricotta Muffin, Ham & Veggie Frittata, Chicken Roma, Home-style Chicken
& Brown Rice, and Peanut Butter Chocolate Lunch Bar. The South Beach
Diet program is high in protein, and low in carbohydrates and added
sugar.

Decker also has her favorites, which she says give her the flexibility
and convenience she needs to eat right.

“I’m a busy mom and I don’t always have the time to cook a big meal. I
love being able to grab the Banana Nut or Blueberry Ricotta Muffins for
breakfast. For lunch, the Vegetable Chili is one of my favorites. And I
can’t seem to get enough of the Toffee Nut Bars. They’re addictive.”

About Jessie James Decker

Superstar country music singer/songwriter and style entrepreneur, Jessie
James Decker began singing at nine years old and was already attracting
attention in Music City for her gritty, genuine vocals by the age of
fifteen. Her 2009 self-titled debut album features the GOLD certified
single “Wanted.” Her two most recent EPs, 2014’s Comin’ Home, and Gold,
released in February 2017 on Epic Records, hit #1 on the iTunes chart
and top 5 on Billboard’s Top Country Albums Chart. Gold includes
Decker’s new hit single, “Lights Down Low.” With over 5 million
followers across her social media, Decker is a massive influencer with a
legion of dedicated fans. Her first nationwide, headlining tour in 2015
sold out almost instantly. With her powerhouse vocals and genuine
personality, Decker is carrying the torch for strong females in country
music.

About South Beach Diet

Acquired by Nutrisystem, Inc. in December 2015, the all-new South Beach
Diet ® launched as a structured weight loss program in January 2017. The
program offers a safe, effective method of weight loss, and introduces
easy-to-follow principles that help achieve long-term optimal health.
The South Beach Diet was created by Dr. Arthur Agatston, a renowned
cardiologist from southern Florida. Published in 2003, “The South
Beach Diet”
became a runaway bestseller, and many of the brand’s
books have appeared on the New York Times bestseller list with
more than 23 million copies in print. Meals in the South Beach Diet
contain no artificial flavors, colors, or sweeteners and those
designated as Phase 1 are gluten-free. For more information, go to
South Beach Diet Newsroom.

About Nutrisystem, Inc.

Nutrisystem, Inc. (NASDAQ: NTRI)
is a leader in the weight loss industry, having helped millions of
people lose weight over the course of more than 40 years. The Company’s
weight loss solutions include Nutrisystem® Lean13, Fast 5, and Turbo 10,
all clinically tested, structured food delivery programs that integrate
seamlessly with the digital platform NuMi® by Nutrisystem. The Company
offers multi-day kits and individual products at select retail outlets.
The Company also owns and operates the South Beach Diet® as well as
multiple shake lines including NutriCrush® Shakes and Turbo Shakes™.

Contacts

Nutrisystem, Inc.
Robin McConnell Shallow
Senior Vice
President, Corporate Communication and Public Relations
215-346-8068
rshallow@nutrisystem.com
or
Nutrisystem,
Inc.
Deanna Every
Senior Manager, Communications
215-478-1433
devery@nutrisystem.com