Southeastern Grocers Makes Record Donation to Hope For The Warriors

July 4th proceeds, customer and vendor
contributions will help veterans, service members and military families

JACKSONVILLE, Fla.–(BUSINESS WIRE)–For the second consecutive year through a combination of customer and
vendor donations and all profits earned at BI-LO, Harveys and Winn-Dixie
grocery stores on Independence Day, Southeastern Grocers announced today
that it will donate $2,022,843.45 in support of veterans and service

This year, Southeastern Grocers partnered with Hope
For The Warriors
, which is celebrating
10 years of service, and is a national nonprofit dedicated to restoring
a sense of self, family and hope for veterans, service members and
military families.

The result of this year’s campaign represents the single largest
donation the organization has received since it was founded in 2006 and
will help serve well over 2,000 service members and their families.

Ian McLeod, CEO and president of Southeastern Grocers, said,
“Thank you to our customers, our associates and our business partners
for supporting us in our fundraising efforts for this worthy cause. We
are delighted to be able to present Hope For The Warriors with over $2

This represents our ongoing commitment to our nation’s servicemen and
women, and those who support them when they return home.”

Robin Kelleher, Co-Founder, President and CEO of Hope For The
Warriors said,
“We are extremely grateful to and humbled by
Southeastern Grocers and their loyal employees, customers and partners
for honoring us with the single largest donation in our organization’s
history. As we celebrate our 10th anniversary, the
significant impact of this donation to our mission will allow us to
serve thousands of those in need through our programs in communities
across the country.

This incredible partnership with Southeastern Grocers is taking us to
the next phase to implement a holistic wellness model. We look forward
to utilizing these campaign funds to empower veterans, service members,
military families and families of the fallen for years to come.”

The donated funds were raised through contributions made in BI-LO,
Harveys, and Winn-Dixie stores during checkout, as well as on each
organization’s dedicated website. Additionally, on Monday, July 4, every
penny in profit earned at Southeastern Grocers’ approximately 750 stores
was donated.

One hundred percent of the funds raised will help the organization
provide comprehensive support programs focused on transition, health and
wellness, peer engagement, and connections to community resources for
those actively serving in the military, veterans, military families and
caregivers throughout the country.

Customers, associates and vendors also showed their support for the
cause by honoring a veteran or service member with a personal note
displayed in-store on the Wall of Honor, which began on June 22, or by
posting a dedication on the All for Honor Facebook page,

Southeastern Grocers’ business partners also donated generously to the
cause, with the companies below making notable contributions to the

  • National Beef
  • Silver Springs
  • PepsiCo
  • C&S
  • Flowers Bakery
  • Sanderson Farms
  • Tyson
  • City Facilities
  • Nestle Waters

About Hope For The Warriors

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated
to restoring a sense of self, family and hope for post 9/11 veterans,
service members and military families. Since its inception, Hope For The
Warriors has served approximately 10,000 through a variety of support
programs focused on transition, health and wellness, peer engagement and
connections to community resources. The nonprofit’s first program, A
Warrior’s Wish, has granted 151 wishes to fulfill a desire for a better
quality of life or support a quest for gratifying endeavors. In
addition, Run For The Warriors has captured the hearts of more than
22,000 since 2010. For more information, visit,
or Twitter.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y
Más, Harveys and Winn-Dixie grocery stores, is the second-largest
supermarket in the Southeast based on store count. The company employs
nearly 60,000 associates who serve customers in approximately 750
grocery stores, 140 liquor stores and 500 in-store pharmacies throughout
the seven southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más,
Harveys and Winn-Dixie are well-known and well-respected regional brands
with deep heritages, strong neighborhood ties, proud histories of giving
back, talented and loyal associates, and strong commitments to providing
the best possible quality and value to customers. For more information,


Southeastern Grocers
Joe Caldwell, 904-318-7197 (cell)
of Corporate Communications