SpeedForce Turns Almost Any Bike into a Smart Bike

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Smart Bike Computer pre-ordering available at Indiegogo

SAN FRANCISCO–(BUSINESS WIRE)–SpeedForce,
a fully-integrated bike computer that turns any bike into a smart bike,
announced today it is now available at Indiegogo.

Inventor and CEO Gang Li created SpeedForce to encourage cyclists of all
levels to embrace a healthier lifestyle through training and coaching
with a device that is easy to use and install. As an avid cyclist, Li
wanted to bring advanced technology to cyclists worldwide.

“We are taking biking computers to the next level in form, function and
affordability,” said Li. “Bikers have more and more accessories that
fill up their handlebars. SpeedForce integrates them all seamlessly into
the bike with a beautiful design.”

SpeedForce installs by replacing the bike’s stem, becoming part of the
bike to provide comprehensive functionality. Its 1.6-inch full-color
transflective screen has a high resolution and a front-facing light that
provides 30 feet of illumination for safer cycling. With more than 40
hours of battery life and real time coaching, its data pairs with the
SpeedX Cycling app. To see video of SpeedForce in action, visit www.speedforce.com.

“I invested in SpeedForce because it is poised to change the biking
industry,” said Kaifu Lee, Founder of Innovation Works and former Vice
President of Google Global and President of Google China. “As an avid
cyclist, I see how the emerging cycling market has the potential to take
off, with SpeedForce leading the way.”

Sensors on the back of the pedals and wheels work in tandem to provide
precise data to identify behaviors and provide recommendations to
correct them, like changing gears or pedaling faster, to improve the
overall health and safety of the rider. Over time, SpeedForce will
recommend training programs and challenges to improve overall
performance.

“We believe that having the best and most affordable technology
available makes living a healthier, active lifestyle easier and more
enjoyable,” Li said. “We gathered some of the best software and hardware
specialists in the world with exceptional backgrounds in bicycle
development and strategy. Combining the hardware and software will allow
more people to take their biking experience into the modern age.”

“In my years of investing in and mentoring countless startups in China,
I have seen truly innovative technologies emerge,” said Xiaoping Xu,
Founder of New Oriental School and ZhenFund. “Smart bikes are a growing
trend, and the technology behind them holds great promise for the
future.”

SpeedForce can charge your mobile device’s battery while providing all
the data cyclists need, including:

  • Current/maximum/average speed
  • Current time and trip time
  • Altitude
  • Slope
  • GPS directions
  • Route planning
  • Cadence
  • Power rate
  • Tread rate
  • Weather
  • Access to training and coaching content

The SpeedX Cycling app then takes all of the information points gathered
by SpeedForce and turns it into useful analysis. Riders can also post
times on popular routes and share photos along the way.

“I wanted to create a computer that could not only track every piece of
data I wanted as a cyclist, but do it within a modern design and at an
affordable price, “ Li said. “SpeedForce has all the features of
high-end products on the market without the high-end price.”

SpeedForce is launching an Indiegogo campaign on October 27th where the
public can pre-order SpeedForce for $159. Units will ship to consumers
in March 2016.

About SpeedForce

SpeedForce uses superior design, first class technology and outstanding
service to offer riders a new way to experience cycling. The SpeedForce
team has decades of expertise in bicycle research and development. For
more information, visit www.speedforce.com
or email support@beastbikes.com.

Contacts

Media:
Marla Kertzman, 209-852-9027
marla@thoroughbred-communications.com