LOS ANGELES–(BUSINESS WIRE)–#Speedo–Speedo USA, a division of PVH Corp. (NYSE: PVH), today announced the new “Missy
Franklin Signature Series” of performance suits for women and girls,
designed in collaboration with five-time Olympic medalist and holder of
two individual world records Missy Franklin.
Inspired by the drive and energy of young female athletes, the Missy
Franklin Signature Series will include 18 pieces – one-piece suits
and mix-and-match separates – across three vibrant color stories,
designed to make women and girls feel comfortable and confident in and
out of the water.
“In her first year as a member of Team Speedo USA, Missy Franklin has
already been a fantastic ambassador for our brand, particularly as a
role model among women and young girls,” said Speedo USA Vice President
of Marketing Pierre Martin. “In creating this collection, Speedo USA’s
designers helped Missy translate her experience and intuition as an
elite swimmer into a line of swimwear that not only performs, but also
expresses passion and personality in the pool and on the deck.”
The new line from Speedo USA features durable, chlorine-resistant fabric
both on the outside and inside of the suits, allowing them to provide
added support and better maintain their shape and color swim after swim.
One of Franklin’s favorite mottos, “With strength and dignity…,” is also
inscribed as a special inspiration for swimmers on the suits’ grippers
around the leg openings and underside of the bottom band of the
“Even as a child, I always hoped to one day create my own line of
swimwear. Seeing this collection with Speedo USA come to life over the
last year has been a dream come true,” said Franklin. “Speedo USA has
been an incredible partner in helping me to create a line of swimwear I
love and, having tested the suits myself in rigorous training sessions,
I am completely confident in putting my name behind this line. I can’t
wait to see these suits hit the pool decks later this year.”
From the start of this collaborative process last year, Franklin worked
hand-in-hand with Speedo USA to create the Missy Franklin Signature
Series. In several sessions – both at Speedo USA’s headquarters in
Cypress, Calif., and at Franklin’s family home in Denver, Colo. – she
and the Speedo USA design team brought to life a storyboard vision,
working through every detail, from shapes, cuts, fit, colors and
patterns, to develop the final collection.
The Speedo USA Missy Franklin Signature Series ranges in price
from $69 for one piece suits to $24 to $34 for two-piece separates. The
collection will be available in late 2016 at www.SpeedoUSA.com.
With a heritage going back over 130 years, PVH Corp. has excelled at
growing brands and businesses with rich American heritages, becoming one
of the largest apparel companies in the world. We have over 30,000
associates operating in over 40 countries with over $8 billion in 2015
revenues. We own the iconic Calvin Klein, Tommy
Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in
perpetuity from Speedo International, Ltd.
United Entertainment Group
Rebecca Timms, 212-738-6068