New app provides exercise tutorials and educates consumers on how to
use BodyFit by Sports Authority branded products
ENGLEWOOD, Colo.–(BUSINESS WIRE)–Sports
Authority, one of the largest full-line sporting goods retailers in
the United States and Puerto Rico, announced today that it has launched
its new BodyFit Personal Training app. This free app gives customers
exclusive access to over 100 fitness training videos and provides
guidance on how to use BodyFit equipment.
“Our new BodyFit App is a free personal training app that offers
exclusive and original exercise videos guided by professional fitness
instructor Laura Wilson,” stated Stephen Binkley, Executive Vice
President and Chief Merchandising Officer at Sports Authority. “We are
thrilled about the launch as it complements our newly redesigned BodyFit
fitness accessory line, making fitness more accessible than ever to our
The redesigned BodyFit line is made for athletes of all levels and
focuses on three areas of fitness:
Activate– Prepares the body for workout; maximizing the training
effects and preventing injury
Train– Builds strength, power and conditioning for a lean and toned
Recover – Provides post-training recovery for the body, reduces
post-workout soreness and returns the body to a pre-training state
Each product within the BodyFit line falls into the three categories,
with updated packaging and corresponding videos to provide customers
with the information they need to purchase the best product for
achieving their individual fitness goals.
Members of The League by Sports Authority who buy BodyFit products
November 1-8 will receive 3X points. Customers are encouraged to
download the BodyFit App for free on iTunes or Google Play. Visit www.sportsauthority.com/bodyfit
for more information and to shop online.
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest
full-line sporting goods retailers, with 467 locations across 41 states
and Puerto Rico. Sports Authority offers a broad range of sporting goods
from leading brands and is the active family’s destination for footwear,
apparel, fitness, team sports and outdoor recreation. The League by
Sports Authority, a free and easy rewards program, offers members 5%
back after they earn 100 points or more during a qualifying period. For
a list of store locations and information, or to shop online, visit sportsauthority.com.
Follow Sports Authority on Facebook facebook.com/SportsAuthority
and Twitter twitter.com/SportsAuthority.
Kaitlin McEwan, 646-277-1269