Sprint and Prince Royce Launch The Dreams Academy as Part of #LiveUnlimited Initiative

The Dreams Academy kicks off with musician contest; winner receives $10,000 and one-on-one mentorship with Prince Royce

OVERLAND PARK, Kan — (BUSINESS WIRE) — Sprint (NYSE:S)
award-winning musician Prince Royce are teaming up
to launch The Dreams Academy, part of #LiveUnlimited initiative to
assist people in pursuing their life-long goals. The Dreams Academy will
provide aspiring artists and innovators resources – including contests,
grants, internships and mentorship opportunities – to help guide their
journey.

To celebrate the launch of The Dreams Academy, Sprint and Royce are
kicking off a music contest, awarding $10,000 and a one-on-one
mentorship session with Royce to one grand-prize winner. Two runners-up
will each receive $5,000. Additional categories within the program will
be added in the coming months and may include such topics as technology,
entrepreneurship and community activism.

“Prince Royce has said that Sprint was a catalyst for him pursuing his
dreams, and now he and Sprint want to give back and help others who are
committed, driven and willing to work hard to achieve their career
aspirations,” said Alberto Lorente, Sprint vice president of
multicultural marketing.

In April 2015, Prince Royce, a multi-platinum superstar, again became
part of the Sprint family to develop and amplify unique music-related
initiatives and programs. Royce began his relationship with Sprint as an
employee in New York while pursuing a career in music. He used his
Sprint earnings to record the demo that helped launch his first album
and kick-start his musical career. Both Sprint and Royce believe in
championing ALL dreams and look for creative ways to help individuals
and communities stay connected and truly live without limits.

“There is no better partner with whom to launch this program than our
friend Royce, who, like many of us, know the journey to pursuing your
goals first-hand,” said Lorente. “We aim to make a significant impact in
encouraging and empowering individuals to share and follow their dreams.
Through The Dreams Academy, part of the #LiveUnlimited initiative, we
will get to support, connect and see customers’ ideas come to life and
that for us is part of what our mission is all about.”

The contest, which opens today, encourages musical talent to submit a
video entry. For more information how to enter, guidelines, rules and
regulations, visit www.sprint.com/dreams
no later than Dec. 31. Fans and supporters will be able to vote for
their favorite artist or band at www.sprint.com/dreams
starting at 9 a.m. ET Tuesday, Jan. 2, through 11:59 p.m. ET Wednesday,
Jan. 10 Prince Royce and Sprint will choose the winners from the top 10
finalists based on vocal or instrumental ability to hit notes and tone,
charisma, and a description of how contestants #LiveUnlimited.

Make sure to follow @SprintLatino on Facebook, Twitter and Instagram for
the latest updates.

Each winner will be notified by email, telephone and/or U.S. mail on or
around Jan. 17. The winners will receive a monetary contribution
intended to help them obtain the proper tools and resources to continue
in their passions.

“It’s an honor to continue to work alongside my partners at Sprint and
help pay it forward by giving our communities the opportunity to live
unlimited,” said Royce. “I honestly can’t wait to see the many entries
and help guide emerging talent to their full potential.”

About Sprint

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served 54 million connections as of Sept. 30, 2017, and is
widely recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; leading no-contract brands including
Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

About Prince Royce

In the past seven years, multi-platinum award-winning singer and
songwriter Prince Royce has become a bonafide Latin superstar, scoring
15 #1 radio hits, 22 Latin Billboard Awards, 19 Premio lo Nuestro Awards
(Univision), 19 Premios Juventud Awards (Univision), 6 Latin AMAs, and
11 Latin Grammy nominations. Royce has a massive fan base with more than
2 billion streams online and more than 45 million followers on social
media, and he has sold out some of the most prestigious venues in Latin
America and the U.S.

His latest album, FIVE, released in February, is Royce’s fifth. The
record debuted at #1 on Billboards Latin Albums chart and earned Royce
the highest first-week sales of any Latin album in the past two years.
It was preceded by three hit singles, “Culpa al Corazón,” “La Carretera”
and “Moneda,” and includes a plethora of wonderful collaborations with
Shakira, Zendaya, Chris Brown, SpiffTV, Farruko, Gente de Zona, Gerardo
Ortíz and Arturo Sandoval. Some of his other creative collaborators
include Jennifer Lopez, Selena Gomez, Snoop Dogg, Pitbull, Thalia,
Manáand Daddy Yankee. Prince Royce has also started to pursue his acting
career and co-starred as Peter in the Fox Live musical broadcast of “The
Passion” in 2016 and is part of the cast of Hulu’s series “East Los
High.”

Follow Prince Royce:
www.princeroyce.com
www.facebook.com/princeroyce
www.twitter.com/princeroyce
www.instagram.com/princeroyce
www.youtube.com/PrinceRoyceVEVO

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No purchase necessary to enter or win. Void where prohibited. Open to
legal residents of United States and D.C. who are at least 18 years of
age at the time of entry. Contest begins at 12:00:01 a.m. ET on 12/11/17
and ends at 11:59:59 p.m. ET on 12/31/17. For complete Official Rules,
including specifics on eligibility and entry requirements needed to
qualify, visit sprint.com/dreams. Sponsor: Sprint Communications Company
L.P.

 

Sprint
Media Contact:
Oscar Meza,
817-680-2795
oscar.meza@sprint.com

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