STORY Presents “Remember When”

Relive the ’90s with Nickelodeon: Rugrats, Hey Arnold!, Double
and More


NEW YORK–(BUSINESS WIRE)–STORY, New York’s ever-changing concept store, unveils “Remember When,”
an immersive retro experience that celebrates Nickelodeon’s
iconic shows and memorable characters from the ‘90s, timed to the 25th
anniversary of Nickelodeon animation. Open August 5 – September 18,
“Remember When” is the 31st installation for STORY and takes a nostalgic
look back at the decade that gave birth to the Rugrats, dial-up
Internet and leggings as pants. To bring the ‘90s “back to life, back to
reality,” STORY has teamed up with over 25 brands on items that
celebrate the spirit of ‘90s Nickelodeon–from a pair of Double Dare-inspired
Keds and a stonewash denim jacket by Gap, to Rolex watches customized by
Bamford Watch Department.

“Remember When” takes visitors back to the future through the lens of a
yearbook, set against a backdrop that features portraits of beloved ‘90s
Nick characters reimagined by New York illustrator Charlotte Fassler on
the STORY wall. The experience is centered on five clubs that highlight
fan-favorite Nickelodeon shows and other elements of ‘90s culture:

  • HOMEROOM: Where it all starts. Celebrate the legacy of
    Nickelodeon through products that feature a mash-up of beloved ‘90s
    characters and give back with brands like State
    and Out
    of Print
  • BESTIES: Remembering Nickelodeon’s iconic duos.
  • DOUBLE DARE: Hit prints and patterns from Crshr
    and Boardies
    inspired by Nickelodeon’s ultimate ‘90s game show Double Dare
    and iconic green Slime.
  • CITY KIDS: Hey Arnold!-inspired pieces that play to the
    home crowd.
  • YEARBOOKERS: The ’90s were all that, from your favorite candy
    to must-have nostalgic picks.

“Consumer demand for ’90s Nickelodeon is off the charts and we are
excited to introduce an exclusive new line of products based on our most
popular shows to celebrate this iconic chapter of our history,” said Pam
Kaufman, Chief Marketing Officer and President, Consumer Products,
Nickelodeon. “We think STORY is the perfect partner to kick off our new
consumer products program and Nickelodeon fans are really going to love

STORY will extend the “Remember When” experience outside its walls for
the first time through additional brick-and-mortar and online retail
partnerships with Los Angeles-based retailer RON ROBINSON and, giving consumers outside of New York the opportunity
to join the fun. From August 18 to September 18, RON ROBINSON will host
a STORY “Remember When”-themed shop-in-shop in its Santa Monica store
and feature an edited selection of the limited-edition product.

“The nostalgia that this collaboration with Nickelodeon evokes is
energizing. I told my staff about this project and they, each one, went
into their list of which characters and shows they were fond of. It’s
been exhilarating for me to work together with Rachel and her team at
STORY, they are true masters!!! Our teams have worked seamlessly
together. I am looking forward to the celebration at RON ROBINSON on
August 18,” shares Ron Robinson, Founder & CEO, RON ROBINSON.

Neiman Marcus will highlight key collaborations with an online extension
of “Remember When” on their website,,
for a limited time starting August 24 through September 18. This marks
the first time STORY’s themed concepts will be available online and also
serves as a first for many of the brands to have their items sold at
Neiman Marcus.

“We are thrilled to partner with Rachel and her great team to bring
STORY to Neiman Marcus. We love her innovative approach to product,
marketing and the customer experience, and believe that we can
collaborate in a very exciting way to showcase the unexpected for our
clients–starting with an introduction of her ‘90s icon story on our
website,” said Jim Gold, President, Chief Merchandising Officer, Neiman

Those in New York will be able to enjoy the full flashback force of the
partnership through a series of playful in-store experiences. Double
fans can step up to the podium for photo opportunities and the
most daring will be able to take a physical challenge on the hamster
wheel from the original obstacle course. A display designed by Perch
will showcase behind-the-scenes interviews with many of
the creators of Nickelodeon’s animated series, while an in-store selfie
station will give visitors an opportunity to get digitally Slimed
through a custom interactive photo experience designed by Foxtales.
Finally, Time Travel Radio, created by Jamie Carreiro, a Creative and
Tech Director at PARTY
, has curated the top hit songs from 1990-1999, so fans can
relive the decade via music.

Exclusive collaborations for “Remember When” include:

  • Bamford
    Watch Department Rolex
    : To create the ultimate
    throwback timepiece, Bamford Watch Department has turned three Rolex
    watches into limited-edition collector’s pieces with three distinct
    faces inspired by Double Dare (Slime), an all-over Nickelodeon
    animation print, and SpongeBob SquarePants.
  • Chasing
    : Peel and stick removable wallpaper with two
    Nickelodeon-inspired patterns designed by STORY.
  • Denik:
    With every product sold from this collection of custom journals, a
    portion of the proceeds goes directly to building schools and to
    support the artist.
  • Dormify:
    In time for back-to-school, Dormify has created a collection of
    limited-edition pillows inspired by Nickelodeon’s animated cast of
    characters, from Ren & Stimpy to SpongeBob SquarePants.
  • Harry
    : Super-healthy snacks for cats, dogs, and
    CatDogs. Plus, a handmade dog toy made to look like Chuckie Finster’s
    iconic glasses.
  • Keds:
    Hit the ground running in two exclusive styles of ‘90s-perfect
    Keds sneakers, each featuring a custom print and laces inspired by the
    hit Nickelodeon game show Double Dare.
  • Leeloo
    : Handmade in Portland, Leeloo Soaps has created
    five custom bars including a Slime green bar and Wallaby Wash.
  • Mi
    : Rugrats-inspired onesies for today’s rug rats,
    handmade in Austin, Texas.
  • Print
    All Over Me
    : The online platform for
    self-expression and creative collaboration brings together a wide
    assortment of apparel and accessories to commemorate ‘90s Nick from
    bathing suits and Slimed hoodies to bucket hats for little ones.
  • Rockets
    of Awesome
    : Rockets of Awesome has turned its cool
    kids’ wear into two throwback statement pieces: a glow-in-the dark
    Slime-covered tee and silver metallic varsity jacket, perfect for
    today’s coolest Nick fans.
  • Samsung:
    An exclusive Nick character collection of electronics including
    fast-charge exterior batteries, wireless Slimed speaker and printed
    Galaxy phone cases.
  • Smashbox:
    Unleash your inner ‘90s babe with “The Kiss Ups,” an exclusive
    collection of lipsticks in three shades inspired by the decade’s moody
  • Stance
    : Kick it old school. Indie sock maker Stance has
    created a line of limited-edition pairs of retro-right statement socks
    for the stickball champ in all of us.
  • Sugarfina:
    L.A.-based confectioner Sugarfina puts a sugar-coated spin on the ‘90s
    with five Nickelodeon-inspired boxed gummies including SpongeBob
    pineapples and Slime green apples.
  • Tidal
    Flip Flops
    : Tidal’s expertly engineered American-made
    flip flops take a step back in time with three exclusive styles
    featuring SpongeBob SquarePants, Ren & Stimpy and a
    ‘90s Nick character print.
  • WattzUp:
    3D-molded power chargers in the shape of fan-favorite Nick
    characters that charge to 100% in a single use.

Additionally, select Ren & Stimpy pieces from the fall 2016 Jeremy
collection will be available for purchase.


  • #TBT
    Happier Hours
    : Every Thursday from 6:00 – 8:00 pm running
    August 11 – September 15

    Revisit your after-school
    programming, grow’d up-style, at #TBT happy hours. We’ll raise the
    roof with ‘90s-inspired food, strong cocktails, and (totally
    requested) music from DJ Saz.

Additional events for New York Fashion Week will be posted and announced
at a later time.


144 Tenth Avenue on the southeast corner at 19th Street

Monday – Wednesday: 11am-8pm
Thursday: 11am-9pm
– Saturday: 11am – 8pm
Sunday: 11am – 7pm

Hashtag: #RememberWhenSTORY


Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel
fashion retailer conducting integrated store and online operations under
the Neiman
, Bergdorf
, Last
, Horchow,
and mytheresa
brand names. For more information, visit


In 1978, RON ROBINSON opened its doors at Fred Segal on Melrose Avenue,
and has grown exponentially ever since. Today RON ROBINSON maintains its
original Melrose location and has expanded with its first ever flagship
concept store in Santa Monica. The new flagship location is a clear
announcement of Ron Robinson’s continued singular retail vision, where
he curates the elusive essence of SoCal cool and discovers the next big
thing in design and “Fashion Art” in the men’s, women’s, kids,
cosmetics, fragrance, jewelry, and home design arenas. Robinson is also
world-renowned in the beauty industry for his collection of APOTHIA
perfumes, lotions and home fragrances which were created for RON
ROBINSON and have since expanded to hi-end retailers like Barney’s,
Montage Resorts, The Wynn Las Vegas and others across the globe. He has
been awarded with Interior Scent of the Year from the Fragrance
Foundation for 8 of his 11 scents, the AIGA award of excellence and most
recently has collaborated with the legendary Missoni family for an
exclusive line of candles. RON ROBINSON is a true Los Angeles shopping
experience and a destination in itself.


STORY is a retail concept based in Manhattan that blurs the lines
between retail and media through an innovative, change-based model.
Envisioned by founder Rachel Shechtman as a living magazine, the
2000-square-foot shop located on 10th Ave in Chelsea takes the editorial
viewpoint of a magazine, changes like a gallery, and sells things like a
store. Since opening, it has presented over 30 unique merchandise
installations including Making Things, Style.Tech, and Home for the
Holidays, and worked with partners including General Electric, Intel,
and Target to bring each concept to life. Looked to as an industry
innovator, STORY has been featured in the New York Times, Ad Age, and
named one of New York’s top shops by Time Out. On its behalf, Shechtman
has been named to the Crain’s NY “40 Under 40” List, Fast Company’s list
of “100 Most Creative People In Business.”


Nickelodeon, now in its 37th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in more than 90 million households and
has been the number-one-rated basic cable network for 20 consecutive
years. For more information or artwork, visit
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).


Rachel Shechtman,
Wendy Goodman,
Ron Robinson,