Strativity launches Journey Mapping and Management Academy to Improve Customer Experience Services, Technology, and Education

New Journey Management Academy will introduce
new standards of professionalism and execution

HACKENSACK, N.J.–(BUSINESS WIRE)–#BusinessStrategy–Strativity Group, Inc., the world’s leading customer experience
consultancy, announces the launch of the Journey Management Academy to
provide a single source of tools and expertise for the diverse needs of
those looking to map, prioritize, and manage their customers’ journeys.
In a heavily fragmented market that has a track record of “launch and
abandon,” the new Journey Management Academy provides clarity and a
comprehensive ecosystem for success. The Journey Management Academy
contains a complete offering including education, certification,
technology, validation, action planning, and accountability for

“While the Journey Management Academy is new to the market, the methods
that underpin it are based on the fifteen years of experience that both
Strativity and Touchpoint Dashboard provide,” stated Touchpoint
Dashboard’s Managing Director, Peter Haid. “With over 17,000 journey
maps and 200 CX transformation programs, we deliver unparalleled
expertise and increase our clients’ success.”

The Journey Management Academy will include

  • Journey management education and certification
  • Expert consulting to lead mapping engagements
  • Touchpoint Dashboard’s market-leading technology, to improve and
    manage customer journeys
  • Journey management validation and action planning
  • Journey management execution tracking through Touchpoint Dashboard

Lior Arussy, President, and CEO of Strativity adds, “Strativity has been
at the forefront of empowering customer experience transformation, and
this new addition is our next step. Organizations and professionals now
have a single source for technology, expertise, and transformation
support. The Journey Management Academy does more than offer education
and certification; it provides a platform for customer experience
professionals to turn journey mapping visualization into enterprise
action that can deliver exceptional results.”

The Journey Management Academy’s first public two-day immersive
certification workshop at the PORSCHE Experience Center and Four Seasons
Hotel will be in Atlanta, GA in April 2017. More information on the new
Journey Management Academy and the workshop can be found at

About Strativity Group Inc. Passion, Expertise, and Execution

The people at Strativity are united by passion and guided by a
proprietary integrated methodology to unleash exceptional performance
with employees and customers. With experience at leading organizations
such as Bain, Deloitte, EY, Ipsos, Bulgari and HP, Strativity brings
world-class experience combined with a focus on measurable results.

We measure success by a single word: Execution.

Strativity has had the privilege of working with exceptional brands such
as Mercedes-Benz, MasterCard, Royal Caribbean Cruise Line, Walmart, New
York Times, FedEx, Mazda, SAP, Honeywell and Johnson & Johnson.

With over 200 completed projects in 21 countries impacting over 600
million customers and 1,000,000 employees, Strativity is ready to face
your challenge.

About Touchpoint Dashboard Where Journeys Meet Exceptional Experiences

Touchpoint Dashboard is the world’s first and largest SaaS journey
management toolkit that allows major brands to evolve from journey
mapping visualization to journey management of initiatives. The method
we use allows large enterprises to build, discuss, validate, analyze,
present, act, and manage all of their customer’s journeys from one CX
command center.


Strativity Group, Inc.
Kelly Sirimoglu, 201-808-8511