StubHub Launches First Ticketing App for Apple TV

App encourages people to get off the couch and discover their ticket

SAN FRANCISCO–(BUSINESS WIRE)–With mobile becoming an integral part of the event experience, StubHub
today announced the first ticketing app for Apple TV. Designed to be
purposefully different from its core mobile app experiences, the new
StubHub app for Apple TV is less transactional and more emotional – and
encourages people to browse and discover events nearby or in a city
across the U.S.

Specially designed for 4th gen Apple TV, the new StubHub app
builds on the theory that the best screen is life-size. It takes
advantage of a large-format TV screen to showcase event imagery and an
energetic, highly visual design aesthetic within StubHub’s new, dynamic
brand look and feel.

In creating this design aesthetic, StubHub’s designers and engineers had
to consider new use cases for Apple TV and design for the person who
isn’t sure what they want to do, or who needs extra motivation to get
out of the house. The design was tested and iterated through several
rounds of user feedback, in which StubHub designers added the
side-scroll interface for browsing within a seating section of a
specific event, and included high-resolution seat maps on the listing
cards so consumers could get a clear idea of the view from the section
in which they were considering tickets.

“We know that most people will be interacting with our app from their
couch, as they’re looking for something to do, so we kept the StubHub
app for Apple TV focused on browsability and discovery, to better
motivate people to get up and get out,” said Marcus Shelksohn, director
of mobile product. “The StubHub design team wanted to create a more
custom interface to reflect the emotional nature of event discovery –
and the result is an engaging look and feel that maximizes event imagery
and seat maps, and is highly intuitive to navigate.”

As consumers rely even more on their mobile devices to research, access
and share their live experiences, StubHub’s goal is to be everywhere
their customers are, across multiple screens via multiple devices. For
example, StubHub and third-party data shows:

  • Over the next few years, mobile will account for more than 50% of
    digital tickets purchased1.
  • Fifty-two percent of concert-goers use their mobile devices to look up
    details about shows2.

The new StubHub app for Apple TV expands on StubHub’s goal to connect
consumers to inspiring experiences, and for event-goers to be able to
access their favorite events, artists and performers on nearly any

The Year in Live Events, 2015

About StubHub

At StubHub,
our mission is simple: help fans find fun. We connect fans with their
favorite teams, shows and artists and introduce them to the ones they’ll
love next. As the largest ticket marketplace in the world, we enable
fans to buy and sell tickets to tens of thousands of events, whenever
they want, through our desktop and mobile experiences, including our
StubHub app for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and
Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in
August 2016, throughout the world, StubHub provides the total end-to-end
event going experience. StubHub is an eBay company (NASDAQ:EBAY). For
more information on StubHub, visit
or follow @StubHub on Twitter,
and Instagram


Johnna Hoff
for StubHub
Maria Pianelli