STYLECASTER Renews Approach to Sophisticated, Service-Oriented Beauty Content

Allure’s Lauren Caruso Joins as Beauty Director

NEW YORK–(BUSINESS WIRE)–STYLECASTER, part of the SheKnows Media family of sites, today
announced that it is renewing its focus on—and investing heavily
in—developing modern, service-oriented beauty content for the millions
of millennial women who visit the lifestyle brand each month.

Beauty content is STYECASTER’s second-highest-performing vertical,
contributing to significant growth over the last nine months. Bolstered
by an end-to-end relaunch earlier this year, STYLECASTER recently announced
that it had achieved a peak reach of 4.7 million*, reflecting a 92
percent increase since June 2015.

To spearhead STYLECASTER’s renewed emphasis on beauty, Allure’s
former Senior Digital Editor Lauren Caruso joins the team as
beauty director. Previously, Caruso served as an editor at Refinery29.
Under Editor in Chief Jessica Teves’s guidance, Caruso will be
responsible for refining and expanding STYLECASTER’s beauty presence,
creating innovative tentpoles, programs, and advertiser offerings that
cut through the clutter and speak directly to modern women.

“I’m thrilled to welcome Lauren to the STYLECASTER team—she’s a highly
talented editor and strategist, and I can’t think of anyone better
suited to help steer our beauty efforts,” Teves said. “STYLECASTER’s
mission is all about celebrating and empowering personal style, but we
also recognize that beauty is a huge part of the style equation. As part
of these efforts, we will also be adding more original photography,
video and guest contributors into the fold.”

“I am honored to be part of such a fast-growing, millennial-focused
brand like STYLECASTER that has already done a lot to differentiate in a
notoriously crowded industry,” Caruso said. “It’s crucial to understand
the needs and desires of the women who visit the site—something that
STYLECASTER does really well. I look forward to working closely with the
team to reimagine how we think and talk about beauty and how that fits
into the day-to-day lives of our users through original service-oriented
reporting and tutorials.”

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for more information about SheKnows Media.


STYLECASTER, headquartered in New York City, is a premier style
destination that delivers a daily forecast of need-to-know fashion,
beauty, entertainment,and lifestyle intel for today’s millennial woman.
Launched in 2008 and acquired by SheKnows Media in August 2014, the site
attracts nearly 5 million users per month.*

*Source: comScore, MediaMetrix Media Trend Report, March 2016

About SheKnows Media

is the number-one women’s lifestyle digital media company with
76 million unique visitors per month (comScore, MediaMetrix,
Multiplatform Key Measures Report, April 2016, U.S.) and 292 million
social-media fans and followers. The company operates a family of
leading media properties that includes,,,,
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors, and content creators onto a
single platform designed to empower all women to discover, share, and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, experts, bloggers, and
social-media influencers produce authentic and on-trend content every
day. We dig deep to learn what makes our audience tick, revealing
unexpected insights on women and digital media. Our robust end-to-end
suite of premium branded content and influencer marketing solutions
generate more than 2 billion ad impressions per month (sources: DFP and
OAS), allowing brands to distribute authentic content and integrated
advertising at scale.

SheKnows Media is based in New York and Scottsdale, Arizona, with
offices in Los Angeles, Chicago, and Redwood City, California. We also
operate internationally in Canada, Australia, and the United Kingdom.


SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations