Sunrise Senior Living Becomes National Strategic Partner for USDA’s MyPlate Program

Expands company’s commitment to senior nutrition

MCLEAN, Va.–(BUSINESS WIRE)–Sunrise
Senior Living
today announced it has joined the United States
Department of Agriculture’s (USDA) Center for Nutritional Policy and
Promotion (CNPP) as a MyPlate National
Strategic Partner
. In 2011, First Lady Michelle Obama released a new
food icon, MyPlate,
to serve as a reminder for Americans to build a healthy diet aligned
with the USDA’s Dietary Guidelines. As a partner, Sunrise will help
promote MyPlate and the Dietary Guidelines to help seniors and their
families make healthy food choices. Sunrise is the first and only senior
living provider to become a National Strategic Partner, among the more
than 100 organizations in this network.

“USDA is pleased to welcome Sunrise Senior Living as a National
Strategic Partner supporting and promoting MyPlate communication, and
reaching its residents and families across the nation with important
healthy eating information,” said Angie Tagtow, Executive Director,
USDA, Center for Nutrition Policy and Promotion. “Meals are a key part
of our lives. They give us nourishment and a chance to spend time with
friends, family and others.”

“We are proud to partner with USDA to help promote healthy diets,
especially for seniors, who we know first-hand have unique nutritional
needs,” said Chris Winkle, chief executive officer for Sunrise. “This
partnership is an extension of our current commitment to senior
nutrition – both in the well-balanced meals we serve residents daily
through the Sunrise
Signature Dining
program and helpful resources available to the
public, such as a food-focused
blog
.”

The Sunrise Signature Dining program offers delicious, home-cooked meals
made from the freshest ingredients. Menus offer a variety of options for
residents, and are filled with fruits and vegetables, lean meats,
poultry, fish, eggs, dairy products and whole grains. Earlier this year,
Sunrise began highlighting
dining menus
on communities’ individual webpages, which include
nutritional information for each recipe. The feature allows residents
and their families to see the nutritional breakdown of each meal to help
them make informed decisions when dining.

“We look to the latest Dietary Guidelines so that we can continue making
flavorful, healthy meals that are focused on the five food groups
available to our residents. Sunrise also caters to our seniors’ dietary
needs, such as providing low-sodium and high-fiber options,” said Tim
Whelan, vice president of Dining Services and Senior Nutrition for
Sunrise. “Sunrise chefs enjoy preparing well-balanced dishes from
scratch, and we take great pride in serving these to help enhance
quality of life for residents at our communities.”

According to the Institute of Medicine (U.S.) Food Forum panel on
nutrition concerns for aging populations, over 80 percent of those 65
and older have unique nutritional needs as a result of chronic diseases
and medical conditions. Dietary needs tend to evolve with aging, as
older adults become less active, their metabolisms decrease and their
ability to absorb and utilize many nutrients become less efficient,
meaning their nutrient requirements increase.

Sunrise will begin by featuring educational MyPlate information on its Senior
Eats® Blog
as well as Facebook
and Twitter.
The MyPlate icon will also appear on Sunrise’s dining webpage and
upcoming edition of the annual cookbook, Recipes From the Heart,
as a visual reminder to think about building a healthy plate at meal
times based on the Dietary Guidelines.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs
approximately 30,500 people. As of November 1, 2015, Sunrise operated
307 communities in the United States, Canada and the United Kingdom,
including 15 Gracewell Healthcare communities, with a total unit
capacity of approximately 27,400. Sunrise offers a full range of
personalized senior living services, including independent living,
assisted living, care for individuals with Alzheimer’s and other forms
of memory loss, as well as nursing and rehabilitative services.
Sunrise’s senior living services are delivered by team members who are
trained to encourage independence, preserve dignity, enable freedom of
choice and protect the privacy of residents. To learn more about
Sunrise, please visit SunriseSeniorLiving.com.

Contacts

Sunrise Senior Living
Jennifer Clark
Corporate Communications
703-854-0329