Sunstar Americas Adds GUM® Crayola™ Toothpaste in the United States to Expand Its GUM® Crayola™ Children’s Line of Oral Care Products

CHICAGO–(BUSINESS WIRE)–Sunstar Americas, Inc., a leading global oral healthcare company and the
makers of the GUM® brand of oral care products, announced today the
expansion of the GUM® Crayola™ line of children’s product regimen by
releasing a Tropical Twist-flavored toothpaste, which further expands
the existing line of GUM®
manual, power and timer light toothbrushes, toothpaste and

The new GUM® Crayola™ Toothpaste features a Tropical Twist fruit punch
flavor and joins the existing GUM® Crayola™ Flossers and manual, power
and timer-light toothbrushes as well as the Squeeze-A-Color Toothpaste.
The toothpaste contains dental professional and FDA recommended levels
of fluoride for protection against cavities, offering parents peace of
mind that their child will have better oral health. The toothpaste has a
flip-top cap with a smaller opening to ensure less mess and no waste.
The new 4.2 oz GUM® Crayola™ Toothpaste is available for $2.99.

“Parents can rest at ease knowing their children are helping to prevent
and fight cavities with GUM® Crayola™ flavored toothpaste, flossers and
toothbrushes,” said Jim Doyle, VP of U.S. Sales and Marketing, Sunstar
Americas, Inc. “This regimen approach is the perfect way to help parents
teach their children about the importance of great oral health, starting
from a young age,” said Doyle.

About Sunstar Americas, Inc.
Sunstar Americas, Inc. is a member of the Sunstar Group of companies.
Sunstar, a globally recognized leader in the oral care industry, has
been providing research-based products and services in 90 countries for
over 80 years. The company is committed to partnering with dental
professionals and scientists to enhance the health and well-being of
people everywhere. Sunstar manufactures an extensive line of preventive
and therapeutic products under the brands GUM®, BUTLER® and GUIDOR®.

For more information about Sunstar and its products, please visit,


for Sunstar Americas, Inc.
Danielle Gerard, 617-646-3346