Sunstar Americas Introduces New Gum® Power Rangers™ Toothpaste and Flossers in the United States to Complete Its Gum® Power Rangers™ Children’s Line of Oral Care Products

CHICAGO–(BUSINESS WIRE)–Sunstar Americas, Inc., a leading global oral healthcare company and the
makers of the GUM® brand of oral care products, announced today the
completion of the GUM® Power Rangers™ line of children’s oral care
products by releasing a red, berry-flavored toothpaste and themed
colored flossers to join the successful GUM®
Power Rangers™
timer-light and power toothbrushes currently
available in the United States.


Kids can confidently conquer plaque with a little help from their
favorite superheroes, Saban’s Power Rangers™. The three items required
for a complete oral health regimen include a toothbrush, toothpaste and
a tool for between teeth cleaning, such as flossers. The GUM® Power
Rangers™ kids oral care line features new red-colored, berry-flavored
toothpaste and red, blue and dark gray flossers. These products match
the power and timer-light toothbrushes currently available in the United
States. The toothpaste contains the dentist and FDA recommended level of
fluoride, which actively fights against cavities, and the tasty flavor
has been kid tested and approved, ensuring children will look forward to
brushing their teeth. The flip top cap reduces mess and prevents the cap
from getting lost. The 4.2 oz GUM® Power Rangers™ Toothpaste is
available for the suggested retail price of $2.99.

The premium string on the new GUM® Power Rangers™ Flossers has a
fluoride coating with a grape flavoring to ensure children will enjoy
the taste and add flossing to their twice-a-day oral care routine. The
string has a satin-like finish, which provides for easy sliding through
even the tightest teeth. The flosser head, which is designed to
comfortably fit a child’s mouth, allows flossing between all teeth,
making sure no spot is left untouched. Now parents can help their child
have perfect oral health with a complete set of oral care products. The
40-count GUM® Power Rangers™ Flossers are available for $2.19.

“Parents can rest at ease knowing their children are helping to prevent
and fight cavities with GUM® Power Rangers™ flavored toothpaste,
flossers and toothbrushes,” said Jim Doyle, VP of Sales and Marketing.
“This regimen approach is the perfect way to help parents teach their
kids about the importance of great oral health, starting from a young
age,” said Doyle.

About Sunstar Americas, Inc.
Chicago-based
Sunstar Americas, Inc. is a member of the Sunstar Group of companies.
Sunstar, a globally recognized leader in the oral care industry, has
been providing research-based products and services in 90 countries for
over 80 years. The company is committed to partnering with dental
professionals and scientists to enhance the health and well-being of
people everywhere. Sunstar manufactures an extensive line of preventive
and therapeutic products under the brands GUM®, BUTLER® and GUIDOR®.

For more information about Sunstar and its products, please visit http://www.sunstar.com,
or http://www.gumbrand.com.

Contacts

For Sunstar Americas, Inc.
Danielle Gerard, 617-646-3346
DGerard@SchneiderPR.com