Support for Romney Increases Among Latino Voters

Presidential hopeful Mitt Romney appears to have gained some traction

among Latino voters according to this week’s impreMedia-Latino Decisions

tracking poll. Even though Barack Obama maintains a commanding lead with

64% support among Latino registered voters, Mitt Romney’s grew to 30%,

his highest level yet.

When asked about the prominent roles that Senator Marco Rubio and

Governor Susana Martinez played at the Republican National Convention,

39% of Latino voters who consider themselves independent stated it made

a positive impression on them.

“This was the first bit of good news for the Republican candidate and

his party”, observed Latino Decisions pollster, Gary Segura. “This poll

shows that Latinos are paying attention, but this is not a slam dunk.

The fact that Romney still trails with only 30% of the vote should be

somewhat disappointing.”

Jobs and the economy continue to be the most important issue for

Latinos. But despite Romney’s consistent efforts to negatively cast the

President’s handling of the economy, Latinos continue to trust Obama and

the Democratic Party to improve economic conditions more so than the

Republicans by 59% to 30%.

The weekly tracking poll is part of impreMedia’s commitment to provide

unique insights and superior coverage of the upcoming 2012 presidential

elections. “We understand how critical the Latino vote will be in

determining the outcome of this election and we will be reporting on the

important issues, preferences and concerns of this growing constituent,”

stated Monica Lozano CEO of impreMedia.

To view more data and information on this week’s poll visit:


This is the second release, of an 11-week tracking poll of Latino

registered voters. Each week, impreMedia and Latino Decisions will

release a new rolling cross-section of 300 completed interviews with

Latino registered voters across all 50 states. Interviews are conducted

in English or Spanish, at the preference of the respondent, all

conducted by bilingual interviewers at Latino Decisions calling center,

Pacific Market Research. The survey averaged 10 minutes in length, and

has an overall margin of error of 5.6% on results that approach a 50/50

distribution. All respondents confirm that they are Hispanic or Latino

and currently registered to vote.

This first wave survey was in the field August 24-30, 2012

About impreMedia

impreMedia is the leading Hispanic news and information company in the

U.S. in online and print. impreMedia’s multi-platform offerings range

from online to video, social media, mobile, audio, newspapers and

magazines, including the

portal. 25.5%

of U.S. Hispanic adults use an impreMedia


product. The network

is also the nation’s largest Hispanic

newspaper publisher with newspapers in top U.S. Hispanic markets,

reaching 15

markets total that represent 59% of the U.S. Hispanic

population. Its leading publications include La Opinión in Los Angeles

and El Diario La Prensa in New York. For more information, visit:

ImpreMedia portals and publication websites are:,,,,,,,,,,


About Latino Decisions

Latino Decisions is a joint effort between Pacific Market Research, a

nationally known research firm, and Dr. Gary Segura and Dr. Matt

Barreto, leading Latino politics scholars and professors at Stanford

University and the University of Washington. Both Dr. Segura and Dr.

Barreto are experienced and nationally respected researchers who have a

deep understanding of U.S. Latino culture and advanced quantitative

research skills. Their expertise, coupled with Pacific Market Research’s

logistical capabilities, makes Latino Decisions a leader in the field.

For more information, please visit

or call 877-271-2300.