Presidential hopeful Mitt Romney appears to have gained some traction
among Latino voters according to this weeks impreMedia-Latino Decisions
tracking poll. Even though Barack Obama maintains a commanding lead with
64% support among Latino registered voters, Mitt Romneys grew to 30%,
his highest level yet.
When asked about the prominent roles that Senator Marco Rubio and
Governor Susana Martinez played at the Republican National Convention,
39% of Latino voters who consider themselves independent stated it made
a positive impression on them.
This was the first bit of good news for the Republican candidate and
his party, observed Latino Decisions pollster, Gary Segura. This poll
shows that Latinos are paying attention, but this is not a slam dunk.
The fact that Romney still trails with only 30% of the vote should be
Jobs and the economy continue to be the most important issue for
Latinos. But despite Romneys consistent efforts to negatively cast the
Presidents handling of the economy, Latinos continue to trust Obama and
the Democratic Party to improve economic conditions more so than the
Republicans by 59% to 30%.
The weekly tracking poll is part of impreMedia’s commitment to provide
unique insights and superior coverage of the upcoming 2012 presidential
elections. We understand how critical the Latino vote will be in
determining the outcome of this election and we will be reporting on the
important issues, preferences and concerns of this growing constituent,
stated Monica Lozano CEO of impreMedia.
To view more data and information on this weeks poll visit: www.eldiariony.com/section/voto
This is the second release, of an 11-week tracking poll of Latino
registered voters. Each week, impreMedia and Latino Decisions will
release a new rolling cross-section of 300 completed interviews with
Latino registered voters across all 50 states. Interviews are conducted
in English or Spanish, at the preference of the respondent, all
conducted by bilingual interviewers at Latino Decisions calling center,
Pacific Market Research. The survey averaged 10 minutes in length, and
has an overall margin of error of 5.6% on results that approach a 50/50
distribution. All respondents confirm that they are Hispanic or Latino
and currently registered to vote.
This first wave survey was in the field August 24-30, 2012
impreMedia is the leading Hispanic news and information company in the
U.S. in online and print. impreMedia’s multi-platform offerings range
from online to video, social media, mobile, audio, newspapers and
magazines, including the http://www.impre.com
of U.S. Hispanic adults use an impreMedia
product. The network
is also the nation’s largest Hispanic
newspaper publisher with newspapers in top U.S. Hispanic markets,
markets total that represent 59% of the U.S. Hispanic
population. Its leading publications include La Opinión in Los Angeles
and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a
nationally known research firm, and Dr. Gary Segura and Dr. Matt
Barreto, leading Latino politics scholars and professors at Stanford
University and the University of Washington. Both Dr. Segura and Dr.
Barreto are experienced and nationally respected researchers who have a
deep understanding of U.S. Latino culture and advanced quantitative
research skills. Their expertise, coupled with Pacific Market Researchs
logistical capabilities, makes Latino Decisions a leader in the field.
For more information, please visit www.latinodecisions.com
or call 877-271-2300.