SweeTARTS and Troye Sivan Invite Fans to Follow Their Passions with Summertime “Follow Your TART” Campaign

Brand Launches Anthem Video and All New SweeTARTS Mini Gummies to
Kick Off the Summer of TART

GLENDALE, Calif.–(BUSINESS WIRE)–SweeTARTS, the candy-obsessed brand that believes in making the world
anything but bland, today launched new SweeTARTS Mini Gummies and
SweeTARTS Soft Bites, as part of its new “Follow Your TART” brand
campaign. The campaign, which will extend through the summer, celebrates
those who follow their passions to make the world around them more

“SweeTARTS knows that amazing things happen when you dive into your
passions and express your individuality,” said SweeTARTS Brand Manager,
Meghan Erickson. “Our ‘Follow Your TART’ mantra encourages each and
every one of us to do what we love and add new and unique flavor to the
world in amazing, unforgettable ways.”

The campaign launched with a SweeTARTS anthem video featuring
singer/songwriter Troye Sivan, YouTube personality and gamer SeaNanners
(Adam Montoya), and LARPing expert Momo O’Brien, to celebrate their
unique interests and encourage fans to jump into their passions with
full-tilt glee.

“I am super excited to be partnering with SweeTARTS to help inspire and
celebrate others who are following their passions,” said
singer-songwriter Troye Sivan.

To add a side of sweet and tart to this new campaign as only SweeTARTS
can, the brand has launched all new perfectly tiny and tangy SweeTARTS
Mini Gummies (5.25oz/MSRP$1.79) and melt in your mouth SweeTARTS Soft
Bites (5.25oz/MSRP $1.79), both with no artificial flavors or colors,
with added colors from natural sources. These tongue twisting candies
are available now at retailers nationwide.

Throughout the summer, SweeTARTS will take its passion for candy on the
road sharing exclusive, limited-edition candy offerings and surprise
guest appearances via a multi-city tour that includes stops at VidCon
(June 23-25) and Entertainment Weekly’s Con-X during Comic-Con (July
20-24). Further details will be shared across the SweeTARTS social
channels in the weeks to come.

To find out more about SweeTARTS and catch all the cool ways the brand
is inspiring and supporting fans to follow their TART this summer visit www.sweetartscandy.com
and follow @SweeTARTSCandy on YouTube, SnapChat, Instagram, Facebook and

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune
magazine for nineteen consecutive years, Nestlé provides quality brands
that bring flavor to life every day. From nutritious meals with LEAN
CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes
delicious, convenient, and nutritious food and beverages that make good
living possible. That’s what “Nestlé. Good Food, Good Life” is all
about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé
S.A. in Vevey, Switzerland — the world’s largest food company with a
commitment to Nutrition, Health & Wellness — with 2015 sales of $92
billion. For product news and information, visit Nestleusa.com or


Media Contact:
Team N for SweeTARTS
Ani Istanboulian,