Three quarters of American parents agree that pet messes could
prevent them from adopting their child’s first pet this holiday season
CINCINNATI–(BUSINESS WIRE)–The bond between children and their first pet is unparalleled, which is
why many parents consider bringing a pet home during the holidays. Yet,
concerns about pet messes can prevent this heartfelt moment. According
to the second annual Swiffer Cleaning Index, 93 percent of American
parents feel that having a pet is one of the most rewarding experiences
a child can have. Yet, 75 percent of parents who do not already have a
pet agree that concerns over pet-related messes could prevent them from
With 4 million dogs in need of homes2, Swiffer® and Bark &
Co., the makers of BarkBox, are partnering this holiday season to
provide shelters nationwide with 10,000 Welcome Home Kits to show how
easy it is to get a thorough clean in minutes so more families and
children can experience the love of a first pet. Swiffer will also
provide a total of $50,000 to select shelters nationwide to support
critical projects that will help more dogs find their fur-ever homes.
Actor, dad of three, and rescue pet parent of two, Scott Foley, is
joining the effort to help spread the message that clean-up concerns
should never get in the way of pet adoption and bringing home the love
of a child’s first pet. Foley hosted a “Welcome Home” event in New York
City today, announcing the effort. At the event, Foley shared his own
experience of adoption, played with a bevy of NYC-based adoptable pups
and gave out Welcome Home Kits to families who brought home their new
“I will always remember that incredible moment – and the joy in my kids’
eyes – when we adopted our dog, Frankie,” said Foley. “That’s why I want
to make sure parents know that cleaning up after their pet can be
easy and should never get in the way of fostering the bond between a
child and their first pet. With Swiffer, a quick, thorough clean-up
leaves more time to watch my kids experience the love and companionship
of our dog!”
The Welcome Home Kit includes items from Swiffer’s suite of easy-to-use
cleaning products, including a free Swiffer Sweeper Starter Kit coupon
and a Swiffer Duster, as well as Bark & Co. toys and treats. Valued at
$50, the kit also includes a Welcome Home Guide featuring information
from Bark & Co. on making the adoption transition an easy one, as well
as tips from renowned child development and pet expert, Dr. Aubrey Fine,
on the benefits of children having a pet. Download a free copy of the
Welcome Home Guide here.
“While many parents want their children to experience the unconditional
love that comes with having a pet, there are often concerns about
bringing a new four-legger into the family – particularly in terms of
clean-up,” said Dr. Fine. “For children, though, having a pet not only
develops character through responsibilities like feeding and cleaning up
after them, but also creates a home environment that’s rich with
kindness and compassion.”
For more information, tips for welcoming home your new pet, and to learn
more about the Swiffer family of products, visit Swiffer.com
To learn more about Bark & Co., visit facebook.com/barkbox.
And to find a participating shelter near you, visit www.barkbox.com/swiffer.
New pet owners are invited to share their own “Welcome Home” experience
with @Swiffer and @BarkBox using #ShedHappens.
In 1999, Swiffer made its debut and soon established itself as both a
pioneer in the cleaning systems category and a pop culture icon. Swiffer
products have starred on “Saturday Night Live,” have been featured in
Hollywood blockbusters and have graced the cover of Rolling Stone. With
the support of Swiffer fans around the world, Swiffer has built a family
of distinctive products built smarter than traditional cleaning tools.
Today, Swiffer® Sweeper, Swiffer® Sweeper X-Large, Swiffer® Sweep+Vac®,
Swiffer® Sweep & Trap, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer®
360° Dusters, Swiffer® Dusters Extender, Swiffer® Dust and Shine and
Swiffer® Steamboost® are used in more than 50 million households
worldwide and continue to revolutionize the way people clean.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
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ABOUT BARK & CO.
Bark & Co. is, literally, for the dogs. We are obsessed with making dogs
and the people who love them happy. If this requires giving belly
scratches until we get carpal tunnel, or listening to squeaky toys until
our ears bleed, that’s cool. We are the pups and people behind: BarkBox,
the monthly box of toys and treats; BarkShop,
a site to find puppy-tested, human-approved goodies; BarkPost,
which provides your daily dose of dog news; and BarkLive,
events which expands the experiences you can share with your dog and
other dog-ruvers. We believe all dogs deserve to be happy, and we
support rescues and shelters to help dogs who don’t have a human to call
their own. For more info, visit BarkBox.com/Learn-More.
1 Methodological Notes: The Swiffer Cleaning Index
Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 U.S. adults ages 18+, plus oversample up to 1,000 parents
with children in the home, between October 7th and October 20th, 2015,
using an email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. adult population.
2 Statistic courtesy of the ASPCA: https://www.aspca.org/about-us/faq/pet-statistics.