T-Mobile Serves Up Apple’s New iPhone SE Like Only the Un-carrier Can

Experience Apple’s new iPhone SE and new 9.7-inch iPad Pro unleashed
with unmatched Un-carrier benefits and freedoms—all on America’s fastest
4G LTE network

BELLEVUE, Wash.–(BUSINESS WIRE)–When Apple releases its latest, greatest devices, you can count on
T-Mobile (NASDAQ: TMUS) to serve it up like no one else can. Beginning
March 24, pre-order Apple’s new iPhone SE and the gorgeous new 9.7-inch
iPad Pro at T-Mobile.com
and experience your new Apple devices with unmatched Un-carrier benefits
and freedoms – like Binge On, Music Freedom, Mobile Without Border and
others – all on America’s fastest 4G LTE network.

“It’s a pretty fantastic feeling to be holding a shiny new iPhone in
your hand… even better when you’re holding a shiny new iPhone in one
hand and the new iPad in the other,” said John Legere, president and CEO
of T-Mobile. “Now, get your new iPhone and iPad, together with our
unmatched Un-carrier benefits, on America’s fastest 4G LTE network. From
Binge On to Music Freedom and Simple Global – nobody serves up Apple’s
hottest new devices like T-Mobile.”

iPhone SE packs the power of iPhone 6s in a beloved compact aluminum
design that customers love, featuring a stunning four-inch Retina
display and four gorgeous metallic finishes, including rose gold. With
the exceptional performance of the advanced 64-bit A9 chip, longer
battery life, camera innovations including a 12-megapixel iSight camera,
Live Photos, the ability to record in 4K and Touch ID with Apple Pay,
iPhone SE is the perfect phone for everyone who wants a smaller phone.

The 9.7-inch iPad Pro introduces a pro display featuring advanced
technologies like True Tone, which uses new four-channel sensors to
dynamically adjust the white balance of the display to match the light
around you for a more natural and accurate, paper-white viewing
experience. The pro Retina display is 25 percent brighter and 40 percent
less reflective than any previous iPad display. The new iPad Pro is just
6.1mm thin and weighs less than a pound, yet delivers groundbreaking
performance, connectivity and versatility. It features the powerful A9X
chip with third-generation 64-bit architecture which provides
performance that rivals many laptops and console-class graphics, while
also delivering all-day battery life, an advanced 12-megapixel iSight
camera sensor which shoots 4K video and an improved 5-megapixel
front-facing FaceTime HD camera. iPad Pro delivers pro audio through a
four-speaker audio system, which provides powerful, clear and rich
stereo sound for more than twice the output of iPad Air 2.

With Apple SIM embedded directly in the new iPad Pro, it’s even easier
for T-Mobile customers and visitors traveling to the US to connect
to and manage T-Mobile wireless data plans right from their device.

And, not only is T-Mobile’s LTE network the fastest in the nation – it’s
also the fastest growing. Over the past year alone, T-Mobile’s more than
doubled the footprint of its wicked-fast 4G LTE network—now covering 305
million Americans. That’s just about every man, woman and child in the
US. So, wherever you work, live and play, you can unleash all your new
iPhone and iPad have to offer.

Now, there’s no reason not to grab yourself a new iPhone (or two) at
T-Mobile. And, with Carrier
, T-Mobile’s made it so switching couldn’t be simpler. In
fact, we’ll cover your carrier’s early termination fees and any balance
you may owe on your old phone up to $650 or more when you switch with a

Starting Thursday, March 24th at 5:00 a.m. PT, customers can
pre-order iPhone SE by visiting www.t-mobile.com/iphone
and the new 9.7-inch iPad Pro by visiting
Starting March 31st, customers can visit participating
T-Mobile stores to purchase iPhone SE and the 9.7-inch iPad Pro. For
more information on iPhone, please visit: www.apple.com/iphone.
For more information on iPad, please visit: www.apple.com/ipad.

As always, T-Mobile customers also enjoy the added value and freedom of
a long and growing list of industry-rocking Un-carrier moves, including …

  • Simple
    ™ − started it all by abolishing annual service contracts,
    limits and overage penalties. Amped up to include coverage & calling
    across Mexico & Canada, just like in the US—at no extra cost
  • Binge
    ™ − watch up to 3x as much video and all you want from partner
    services without burning your LTE data
  • JUMP!
    On Demand
    ™ − swap your old phone for a new one with no waiting or
    upgrade fees
  • Simple
    ™ − introduced free roaming data and texting and low
    flat-rate calling in 140+ countries & destinations
  • Carrier
    − covers carrier’s ETFs or the balance on your phone up to
    $650 or more
  • Music
    − listen all you want to most streaming music services
    without hitting your high-speed data
  • Wi-Fi
    − introduced coverage beyond the reach of cellular-only
    networks & personal coverage for home and office
  • Data
    ™ − those who buy extra LTE data can roll unused data forward
    − up to 20GB − for up to a full year
  • Business
    − brought 100% transparent, simple flat-rate pricing and
    other Un-carrier benefits to US business

Limited quantities available in stores at launch, check with your local
retailer for device availability. Carrier Freedom: Limited time
offer; subject to change. Eligible device trade-in, new device purchase,
qualifying credit, port-in from eligible carriers, and qualifying
service required; see t-mobile.com for details.

About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc.
(NYSE: TMUS) is redefining the way consumers and businesses buy wireless
services through leading product and service innovation. The Company’s
advanced nationwide 4G LTE network delivers outstanding wireless
experiences for customers who are unwilling to compromise on quality and
value. Based in Bellevue, Washington, T-Mobile US provides services
through its subsidiaries and operates its flagship brands, T-Mobile and
MetroPCS. It currently serves approximately 63 million wireless
customers and provides products and services through approximately
70,000 total points of distribution. For more information, please visit http://www.t-mobile.com.


Media Contacts
T-Mobile US Media Relations

877-281-TMUS OR 212-358-3210