Brand on target to fulfill goal to remove artificial colors and
Deepens pledge to meet consumers’ desire for simplicity, transparency
IRVINE, Calif.–(BUSINESS WIRE)–Taco Bell® today extended its long-standing promise to deliver quality
food at great value by announcing that 100% of its more than 6,000 U.S.
corporate and franchise-owned restaurants will exclusively serve
cage-free eggs by December 31, 2016. After several years of planning,
the brand expects to be the first national quick service restaurant to
completely implement the change, outpacing some competitive
implementation timelines by years. According to the Humane Society of
the United States, approximately 500,000 hens each year will benefit
from this change.
“We are a brand that has our finger on the pulse of not only what
appeals to our customers’ tastes but also the issues they care most
about, and they tell us they want food that’s simple and easy to
understand,” said Brian Niccol, CEO, Taco Bell Corp. “Implementing this
change at record pace underscores that we are always listening and
responding to our customers, while doing what is right for our business.”
The move also supports the brand’s focus on disrupting the breakfast
market with fun, craveable menu items that feature eggs, like the A.M.
Crunchwrap, Biscuit Taco and breakfast burritos.
Teaming with its strategic partner, Taco Bell will transition to
cage-free eggs in an industry-leading 12-month time frame. Taco Bell’s
eggs will be verified as “American Humane Certified” based on cage-free
egg production standards set by the American Humane Association.
“Delivering a sustainable and safe egg supply to Taco Bell restaurants
nationwide in one year is possible due to the brand’s large yet flexible
infrastructure, and years of close collaboration with our partners,” Liz
Matthews, Chief Food Innovation Officer, Taco Bell Corp.
Cage-free egg production supports the natural behaviors of hens,
including walking, spreading of wings, nesting, and perching, and can
lead to animals exhibiting lower levels of stress.
“Taco Bell has catapulted itself ahead of other major restaurant chains.
Switching to 100 percent cage-free eggs by the end of 2016 is a
tremendous commitment that will quickly improve the lives of countless
animals and further cement the future of egg production as being one
without cages,” said Josh Balk, Senior Food Policy Director, The Humane
Society of the United States.
Food for All Milestones Met
Taco Bell also confirmed that by the beginning of 2016, it will deliver
on its stated goal of removing artificial flavors and colors, added
trans fat, high fructose corn syrup, and unsustainable palm oil from its
core menu items. The company also plans to introduce aspartame-free diet
Pepsi products in all of its U.S. restaurants beginning in early 2016.
With an eye to the future, the company plans to expand its policies
related to food simplicity, transparency and choice in coming months, to
complement its stated goal of eliminating additional preservatives and
additives where possible by end of 2017.
“Ingredient transparency is more important than ever to the next
generation of Taco Bell customers. That is why we remain hungry and
challenge ourselves to set ambitious yet achievable commitments that
make our food better, without ever compromising the flavor that our fans
crave,” said Matthews.
Taco Bell’s food journey spans over a decade, and has included a 15
percent sodium reduction across the menu, the removal of all kid’s meals
from the menu in U.S. stores, and the introduction of the Cantina Power
Menu™ for fans looking for options that are high-protein and under 500
calories. Over the years, Taco Bell has also removed additives such as
BHA/BHT, HVPs, MSG and Azodicarbonamide from its food. The brand is also
the first QSR to serve American Vegetarian Association-certified (AVA)
menu items, empowering customers to select from millions of customizable
Check out Taco Bell’s new website, ta.co, for customized ordering, as
well as helpful food resources such as full ingredient statements and a
nutrition calculator to help customers make informed choices that fit
their lifestyle. Taco Bell’s social channels also help fans stay up to
date on the latest Taco Bell news: Facebook.com/tacobell
(Instagram) and @tacobell (Periscope).
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the
nation’s leading Mexican-inspired quick service restaurant. Taco Bell
serves made to order and customizable tacos, burritos, and specialties
such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina
Power® Menu, lower in calorie Fresco options and is the first QSR
restaurant to offer American Vegetarian Association (AVA)-certified menu
items. Taco Bell Breakfast offers portable, classic items such as the
A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The
company encourages customers to “Live Más,” both through its food and in
ways such as its Feed The Beat® music program and its nonprofit
organization, the Taco Bell® Foundation™. Taco Bell and its more than
350 franchise organizations have nearly 6,000 restaurants across the
United States that proudly serve more than 36 million customers every