Corp. (NYSE:TGT) will make getting ready for back to school quick and
easy for families this season. Guests preparing for a successful school
year will find a new way to shop for school supplies for the first time
online, easy-to-understand promotions and all the styles kids love.
School List Assist
Target is offering families a new way to make shopping for school
supplies hassle-free with School
List Assist. The online hub, which is in beta, offers a curated
assortment of the most common K-8 supplies on the list and a convenient
new way for guests to find what they need. Parents can purchase the
school supplies their kids need and then pick them up in store or have
them shipped to their homes.
“When it comes to back-to-school shopping, we heard from our guests that
shopping for ‘the list’ is a top priority but also the biggest
challenge,” said Jason Goldberger, president Target.com
and Mobile. “School
List Assist makes it easy for guests to shop for all of their
back-to-school supplies with just a few clicks – giving families more
time to look for the exciting things like Target’s backpacks, lunch kits
and first day of school outfits.”
Ways to Save
This year, Target will time its promotions to more closely reflect how
families shop for back to school. In addition, the promotions will be
simple and straight-forward. Early in the season, supplies will be
discounted through offers like BOGO 50 percent off supplies and BOGO 50
percent off favorite characters. Later in the season, promotions will
focus on apparel, including 40 percent off all denim, 30 percent off all
kids’ apparel and accessories and free shipping at Target.com.
Target will also continue to offer additional ways to save every day
holders always receive 5 percent off nearly all purchases at Target
stores and Target.com,
free shipping at Target.com
and 30 extra days for returns.
Stylish Supplies and Fashion Finds
Parents and kids will find a broad assortment of supplies, gear, apparel
and accessories to fit any kids’ unique sense of style. Top products and
For young fashionistas, the new Stevies collection launches in all
stores and online beginning the week of July 19. Stevies includes 30
exclusive girls’ styles, with prices from $21.99 to $36.99. Designer
Stevie Madden, daughter of renowned footwear designer Steve Madden, is
Target’s youngest design partner.
For stylish kids on the move, Target has a larger assortment of
stretchy denim styles than ever before.
Target will continue to offer school uniform staples at an incredible
value, including an assortment of polos, pants, shorts, scooters,
jumpers and more.
For DIY enthusiasts, Target will offer a collection of supplies
featuring kraft paper and bright neon colors that are perfect for
personalization. With a wide variety of washi tape, oversized
stickers, paint markers and contact paper, students can make notebooks
and folders their own.
For kids who love movie and TV characters, Target has apparel,
accessories, school supplies, backpacks and lunch kits with Minions,
Mutant Ninja Turtles, Frozen
Philanthropic-minded students will love the new Yoobi X Usher
collection, curated by Usher and designed by artist Jonni Cheatwood. Yoobi
is a line of school supplies that gives back to classrooms in need in
the U.S. with its “One for You, One for Me” giving model.
For eco-minded students, Embark
Backpacks use fabric made from 100 percent post-consumer plastic
bottles—the material used for each backpack saves at least five water
bottles from a landfill.
Other top trends in supplies this year include:
Feminine, preppy designs like big florals, small hearts, and
striped chevron in a palette of fresh, poppy colors
Boho-inspired patterns influenced by street art with a festival
- Sophisticated dark florals, animal prints, gold glitter and sparkle
- Eighties-inspired prints like camo and bold geometric designs
- Feminine, preppy designs like big florals, small hearts, and
Reaching Parents and Kids with Social Media Influencers
Target’s back-to-school marketing campaign celebrates the excitement of
going back to school. The campaign is full of energy and confidence and
showcases new styles and products that kids want and parents know they
need. Kids may also recognize popular online stars throughout the
campaign such as:
Maddie Ziegler, actor, model, and dancer, along with several other kid
dancers, are featured in a denim commercial to highlight the style and
comfort of the new assortment.
EvanTube, the YouTube phenomenon who reviews toys on his family
friendly YouTube channel, appears in another commercial.
Giving Back, Easy as ABC
Music continues to be a defining element in Target’s advertising, and
this campaign features a fresh rendition of the familiar song “ABC,” by
singer-songwriter Tori Kelly whose debut album, “Unbreakable Smile,” is
available at Target with two exclusive bonus tracks. Beginning July 21,
fans can download the track for free at Target.com/BacktoSchool.
For every download Target will donate five dollars of supplies to
schools through the Kids In Need Foundation. Target will donate a total
of up to $3.5 million in supplies, which equals 700,000 downloads. Once
the goal has been reached, the song will be available to stream on Target.com/BackToSchool.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,795
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a week.
For more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
Amy Joiner, 612-761-7385
Target Media Hotline, 612-696-3400