Target Unveils Holiday 2016 Plans, Including More Ways for Guests to Save All Season Long

Thousands of new and exclusive products and a spectacular
Broadway-style marketing campaign will help guests celebrate the season

MINNEAPOLIS–(BUSINESS WIRE)–Target Corporation (NYSE:TGT) today unveiled the company’s 2016 holiday
strategy, including new and exclusive merchandise in every product
category, inspiring shopping experiences and simple ways for guests to
save throughout the season.

“Target is at our very best during the holidays, and we’re building on
last year’s winning formula to make the 2016 holiday season even
better,” said Target CEO and Chairman Brian Cornell. “We’re elevating
and expanding the offers that helped guests save time and money to make
the most of their holidays. We’ll also inspire gift-giving, entertaining
and decorating with new products and experiences online and in our
stores. Most importantly, guests will find truly exceptional value
through broad and simple offers timed to maximize savings on the
most-shopped merchandise at each point in the season.”

New this year, Target is introducing Wondershop, where guests will find
products for all their tree-trimming needs. Both in stores and online,
this specially designed shop-within-a-shop will offer a curated
assortment of 2,000 new seasonal items, including a one-of-a-kind
Bullseye ornament.

Also new for 2016, the Target Wonderlist (
is aimed at making it easy for guests to find personal, meaningful and
creative gifts for family and friends. Guests can choose from a
selection of 400 edited gift ideas, customizable by recipient
personality types and interests.

Target’s holiday assortment offers guests an abundance of newness,

  • Approximately 1,000 new pieces from Target’s newly introduced line for
    kids, Cat & Jack, each under $30.
  • More than 1,800 new or exclusive toys will be available, about 15
    percent more than in 2015. Guests will find thousands of Star Wars
    products, including more than 100 new exclusive options to gift and
    collect; more than 50 Trolls exclusives; two new Disney Princesses,
    Elena and Moana; expanded eye, hair and skin tone combinations within
    the Our Generation doll collection; and 50 exclusive board games,
    including pop culture hits such as Oregon Trail.
  • Newly released virtual reality products including PlayStation VR and
    VR One Plus, and connected home products including Google Home.
  • An exclusive 10-disc box set from Garth Brooks, which includes the
    artist’s new album and features the 25th anniversary
    edition of “Friends in Low Places.” The box set is available for
    preorder now for $29.99 at and is available at Target
    Nov. 11, two weeks before the artist’s new album is available at other

Value and Convenience

Target will offer great value on top gifts and holiday needs through
broad and simple seasonal promotions, as well as everyday ways to save.
New this year, beginning in mid-November, guests will save $10 off a $50
purchase on a different product category each week, including Grocery,
Home, Apparel and Accessories, Trim and Toys. This broad promotion
enables guests to save on the gifts and essentials that matter most to
them on a weekly basis. In December, the promotion will expand to allow
guests to save even more with the option to save $25 on purchases of
$100 or more.

Popular promotions from 2015 will return, including 10 Days of Deals,
which will feature a distinct offer each day for 10 days. Target also
will extend its free shipping promotion by a full week this year,
waiving the shipping fee for all digital orders from Oct. 25 through
Jan. 1, 2017. Cartwheel, Target’s digital savings app, is bringing back
popular holiday deals, including 50 percent off one toy per day between
Nov. 1 and Dec. 24, and on Dec. 4, guests will save 10 percent on Target
GiftCards. Guests also will save with free returns and an extended Price
Match Guarantee, which enables them to price match any purchase made
Nov. 1 through Dec. 24, excluding Thanksgiving through Cyber Week.

Marketing Campaign

This year’s campaign is rooted in rich storytelling, mirroring what is
top of mind for guests as they move through the season. The centerpiece
of the campaign is a Broadway-style production called The Toycracker,
Target’s modern interpretation of the classic holiday tale of The
Nutcracker. The eight-minute musical will air in two four-minute
segments during the network broadcast premiere of Disney’s Frozen on
Sunday, Dec. 11, at 8 p.m. EST/7p.m. CST on ABC. The Toycracker
stars Oscar, Golden Globe and 10-time Grammy winning artist John Legend
as The Rat King, television personality and No. 1 New York Times
best-selling author Chrissy Teigen as The Nutcracker, and a cast of
Target’s must-have holiday toys that come to life through computer
generated animation. Leading up to the debut of The Toycracker, guests
will see cast members preparing for the production in a series of
broadcast spots. Ginger Breadington will return to herald in the
season’s top deals closer to Black Friday. The “spectacular” theme will
be part of Target’s entire holiday experience, as guests see the
theatrical production woven throughout elements including in-store
displays, digital and on

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,800
stores and at Since 1946, Target has given 5 percent of its
profit to communities, which today equals more than $4 million a week.
For more information, visit
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Target Communications
Erin Conroy, (314) 496-4062
Media Hotline, (612) 696-3400