TCL Delivers Industry-Leading New QUHD Ultra HD TVs With Dolby Vision High Dynamic Range at CES 2016

TCL X1 Series of Premium 4K Ultra HD TVs Feature Wide Color Gamut
Performance with Quantum Dot Technology, Provide Direct Access to HDR
Content from VUDU and Others

one of the fastest growing TV brands in the U.S., today announced a
collaboration with Dolby
Laboratories, Inc.
(NYSE:DLB) to enable industry-leading
high-dynamic range (HDR) performance in the new TCL 65” X1 4K Ultra HD
TVs. As part of TCL’s new QUHD family of products, TCL also announced
today at the 2016 Consumer Electronics Show (CES), the 65’’ X1 is the
first of the X1 series to be launched in the U.S. market later this year.

In a demo shown at TCL’s CES Press Day event, Dolby will feature its
groundbreaking Dolby
HDR technology, delivering brighter highlights, more
light-to-dark contrast and colors never seen before on today’s standard
TVs. To fully experience the HDR performance, the TCL X1 series is
equipped with an Ultra High Definition (Ultra HD) 4K display with wide
color gamut performance powered by quantum dot technology. With up to
1,000 nits peak brightness and 288 zones of direct-lit LED local
dimming, the X1 series will offer an unparalleled level of dynamic
contrast and precise control of light and dark for greater color
resolution and clarity.

“With our latest X1 series, we integrated best-in-class technologies
across HDR, quantum dot and 4K Ultra HD for the best viewing experience
with the most vivid colors, striking contrasts and crisp resolutions,”
said Chris Larson, Vice President, Sales and Marketing, TCL North
America. “Dolby Vision is leading the market in HDR technology and,
coupled with a wide selection of premium HDR streaming content, takes
the X1 series to the next level of performance.”

Dolby Vision on TCL TVs transforms the TV experience with dramatic
imaging, including incredible brightness, contrast and color. The X1
series with Dolby Vision HDR technology incorporates brightness up to 40
times more intense than today’s standard TV sets, maintaining lifelike
color and detail, while the deep darks provide a new level of richness
and precision. With more vivid and real imaging, viewers experience new
details and nuanced textures, while objects have a subtle
three-dimensional feel. The result is a refined, lifelike image that
elevates the home entertainment experience.

“Dolby is excited that TCL will be bringing the 65” X1 television with
Dolby Vision to market in North America,” said Roland Vlaicu, Vice
President, Consumer Imaging, Dolby Laboratories. “Our commitment has
always been to revolutionize the way consumers experience content in the
home, and with partners such as TCL, we are able to achieve that goal.”

TCL and Dolby are collaborating with major streaming service providers,
including VUDU, to provide the new TVs with direct access to the latest
HDR premium content from leading studios.

“VUDU is synonymous with a premium home entertainment experience, and we
are proud to offer content in 4K UHD with Dolby Vision HDR,” said Amit
Balan, Head of Marketing and Merchandising, VUDU. “By collaborating with
innovators like Dolby and TCL, we ensure we can continue delivering the
best of home cinema to our customers.”

The new X1 series brings together the ultimate picture quality
experience, premium audio performance and stylish design to create an
upscale TV experience. By integrating groundbreaking HDR display
technology and QUHD resolution and display features, the 65” X1 delivers
wide color gamut for more realistic colors, brighter highlights and
increased light-to-dark contrast. The new TCL X1 series also enables
access to external devices with the TV’s advanced HDMI connectivity.

The new TCL X1 series with Dolby Vision will be available in the U.S. in
the second half of 2016.

About TCL North America

TCL is one of the fastest growing consumer electronics and TV brands in
North America. Founded in 1981, TCL (The Creative Life) established
itself as a worldwide leader before recently launching in the U.S. TCL
prides itself on offering customers high quality products with stylish
design and the latest technology at a great value. TCL’s manufacturing
expertise, vertically integrated supply chain, and state-of-the-art
China Star panel factory, allows them to make large size TVs, premium
design, and leading edge technology affordable for the U.S. consumer.

For more information about TCL, please visit

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For 50 years, sight and
sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit

About Dolby Vision

Dolby Vision transforms your TV experience with dramatic
imaging—incredible brightness, contrast, and color that bring
entertainment to life before your eyes via OTT online streaming,
broadcast, and gaming applications.

As a universal HDR playback solution, Dolby Vision VS10 offers unique
value by combining the ability to play back Dolby Vision content as well
as other HDR profiles based on the SMPTE ST 2084 standard through one
integrated playback solution. This enables a high-quality HDR experience
on products ranging from entry level to high end by leveraging the
capabilities of the respective hardware as much as possible.

TCL is a registered trademark of TCL Corporation. All other trademarks
are the property of their respective owners.


TCL Press Contact:
Kim Ziesemer, 617-835-5319
Press Contact:
Grace Qaqundah, 415-558-0315