has announced the top five leading vendors in their recent children’s
bicycle market in the US report. This research report
also lists 15 other prominent vendors that are expected to impact the
market during the forecast period.
Competitive vendor landscape
The children’s bicycle market in the US is characterized by the presence
of multiple vendors competing on the basis of price, product portfolio,
and consumer reach. The prevailing competition in the market also
necessitates the implementation of effective marketing initiatives to
engage consumers. Many vendors today offer extended services such as
home delivery of bicycles and customized accessories fitting. Alongside
the traditional offline store formats, there is a growth in the
popularity of the online portals as well.
The growth of vendors depends on factors such as market conditions,
government support, and industry development. The market also requires
high initial investment to set up manufacturing facilities, which might
prove helpful in restricting the entry of new vendors. Therefore, for
existing vendors, it is important to expand geographically while
reviving domestic demand to achieve sustained growth.
Brijesh Kumar Choubey, a lead analyst at Technavio for research on retail
goods and services, says, “Vendors can boost profitability by
practicing efficient production techniques that minimize product costs
and mitigate associated risks. Also, vendors need to distinguish their
product offerings through a clear and unique value proposition.”
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Top five vendors for the children’s bicycle market in the US
Giant Bicycle was established in 1972 and is headquartered in
California, US. The company manufactures bicycles and operates as a
subsidiary of Giant Manufacturing.
The company’s broad range of offerings enables it to serve diversified
end-markets, which offer it attractive long-term growth opportunities.
Giant Bicycle manufactures, sells, and distributes various children’s
bicycles. It has more than 12,000 retail partners and sells its products
in the US and other parts of the world.
Raleigh Bicycles was established in 2001 and is headquartered in
Washington, US. The company offers bicycles for youth, women, and men.
It operates as a subsidiary of Raleigh UK.
Diverse product offerings help the company to serve a diversified
customer base, which in turn mitigates the risks associated with
overdependence on a particular product segment. Its primary product
offerings include Steel Road, Road, Steel Hybrid, Hybrid, Performance
Hybrid, Mountain, Comfort, and Cruiser bicycles.
SCHWINN was established in 1895 and is headquartered in Illinois, US.
The company operates as a subsidiary of Dorel Industries. It offers
children’s bicycles like Trooper, Pixie, Frontier, Mesa, Ella, Lula,
Corvette, Sprite, Aerostar, Stardust, Gremlin, and Lil Stardust. It also
offers helmets, pumps, lights, and storage products.
Strategic initiatives such as new agreements and collaborations will
help the company enhance its business operations. In April 2015, the
company announced the cross-promotional partnership with Georgia Pecan
Growers Association. The partnership started in April 2015 and ended in
September 2015. Such alliances help enhance the brand image of the
company and also increase its customer base across the US.
Specialized was established in 1974 and is headquartered in California,
US. The company manufactures bicycles, cycling apparel, and components.
It offers products under its Kids, Mountain, Transport/Fitness, Road,
Dirt/Park/Street, Path/Gravel, and Equipment categories.
Specialized has entered into various agreements for increasing its
customer base in children’s bicycle market in the US. In January 2016,
the company entered into a partnership with 4iiii Innovations to design
dual-sided PRECISION Pro Power Meters for Etixx Quick-Step Pro Cycling
Team in Belgium. Such strategic agreements with other companies will aid
in increasing its business operations.
Trek Bicycle was established in 1976 and is headquartered in Wisconsin,
US. The company offers bicycles for men, women, and kids. It operates as
a subsidiary of Roth Distributing.
Trek Bicycle has taken several strategic initiatives to increase its
customer base in the children’s bicycle market in the US over the past
few years. In December 2015, the company announced the launch of its
online portal in the US. Trek Bicycle is the first US brand that allows
customers to order bikes directly from its website. Such initiatives
will enhance the brand image of the company and also increase its
customer base across the US.
Browse Related Reports:
Sports Bicycle Market 2016-2020
Market in Europe 2015-2019
E-Bike Market 2015-2019
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