Exclusive partnership sees customers receive
targeted content and ads as they unlock their phones, in exchange for
discounted phone bills
NEW YORK–(BUSINESS WIRE)–#Adtech–Tesco Mobile has partnered exclusively with Unlockd,
an ad and content-funded mobile platform, to launch Tesco Mobile Xtras.
Powered by Unlockd – a new Android app available in the UK – Tesco
Mobile Xtras is the first product of its kind in the UK to help
customers reduce monthly phone payments in exchange for viewing
exclusive content and offers when unlocking their Android smartphones.
Tesco Mobile Xtras, powered by Unlockd, is available to Tesco Mobile’s
current and new pay monthly customers. The app connects users with
relevant brands, content and special offers, and in exchange, users save
£3 ($4.35 USD) off their pay monthly bill.
Through the partnership, geo-targeted ads, offers, discounts or content
from brands such as British Airways, McDonalds, Doritos and Branston are
shown at various times as consumers unlock their Android smartphones.
Unlockd is also partnering with Facebook through The Audience Network to
deliver relevant and personal Facebook ads to users who at anytime can
interact further or dismiss ads with a simple click on the X.
Publisher News UK will exclusively provide the advertising inventory for
Unlockd in the UK as well as deliver stories from The Sun. David
Dinsmore, Chief Operating Officer, News UK, said, “This is an exciting
partnership and gives us a new way to reach readers. It is also an
opportunity for our advertising clients to reach consumers using
Unlockd’s innovative platform.”
“At Tesco Mobile we’re committed to offering customers great value,
simplicity and choice with exceptional rewards. Tesco Mobile Xtras,
powered by Unlockd’s unique platform, provides our customers with even
more choice and value. The opportunity for our customers to save money
on their phone bill in exchange for learning about products and services
relevant to them is a first in the UK market and we’re excited to
exclusively offer this value to our customers,” said Anthony Vollmer,
CEO of Tesco Mobile.
“Our UK launch exclusively with Tesco Mobile continues to realize our
vision to forever change the way consumers pay for and use their mobile
phones. To be the driver for collaboration and benefit for some of the
world’s biggest media companies, a market leading mobile carrier, as
well as the end consumer, is a huge coup. It is a move that will address
existing challenges faced by our partners’ businesses and positively
transform both the mobile advertising landscape and Telco industry,”
Berriman, CEO and Co-Founder of Unlockd.
Sara Dunham, Head of Marketing, Retail and Direct at British Airways,
said: “We are always looking for innovative and engaging ways to deliver
to our customers offers and content to suit them. This new approach by
Unlockd and Tesco Mobile means we can deliver exclusive offers to
customers who’ve actively signed up and programmed in their preferences,
so what they’re receiving is really relevant to them.”
Unlockd offers a unique and proven solution. By embracing a value
exchange model, Unlockd helps Telco companies find new revenue streams;
helps advertisers have first access to consumers on mobile devices,
before Facebook and Google; and helps customers reduce their phone
bills. It’s win-win-win.
Unlockd recently closed a $AU15 million ($11.2 million USD) series A
Round from some of the biggest names in the business community,
including PLC Ventures (Lead by Jeff Emmanuel), Peter Gammell (Non-Exec
Seven West Media), Matt Rockman (Seek Co-Founder) and Sam Mostyn (Board
member of Virgin Australia and Citibank).
Unlockd is changing the way people use and pay for their mobile phones
around the world. Unlockd’s revolutionary mobile technology lets users
earn free additional data or handset payments, or a discount to their
mobile phone bills, by viewing full-screen ads, offers and relevant
content upon unlocking their phone.
Unlockd was founded in Melbourne and launched for the first time in
Australia with Lebara Mobile in October 2015, followed by US with Sprint
Mobile in January this year. The company has since opened offices in New
York, Seattle and London.