The Carl’s Jr. Breakfast Burger is Now the Most Important Burger of the Day

Charbroiled burger topped with bacon, egg, cheese, hash rounds and
ketchup is now available all day long

CARPINTERIA, Calif.–(BUSINESS WIRE)–Carl’s
Jr.
®, the quick service restaurant (QSR) chain known for pioneering
creatively decadent, QSR-first menu items, raises the bar in the
industry’s breakfast battle with today’s announcement that its popular
Breakfast Burger will now be available all day, every day at
participating restaurants.


Since its launch in 2004, the Breakfast Burger has given Carl’s Jr.
customers the best of both breakfast and lunch worlds, with a mash-up of
the two packed inside one seeded bun — the iconic bacon, egg and hash
brown breakfast meets the classic burger lunch, when combined with a
charbroiled beef patty, American cheese and ketchup. This menu item has
only been available during breakfast hours for the past 13 years, but
can now be ordered all day long.

“When Carl’s Jr. created the Breakfast Burger over a decade ago, we
became the first major hamburger QSR chain to put an egg on a burger and
it really was the perfect marriage of a great burger and classic
breakfast items. In fact, Carl’s Jr. has always sold its entire burger
line during breakfast – and they make up a significant portion of all of
the meals served in the morning – so it became obvious that we needed to
create a true ‘breakfast burger’ for our guests,” said Brad Haley, chief
marketing officer for Carl’s Jr. and Hardee’s®.
“While we’ve served burgers all day for a long time, serving breakfast
all day is a big thing in the industry right now. So, the Carl’s Jr. way
to meet that demand is to offer our classic Breakfast Burger all day
long.”

The Breakfast Burger is available as a single patty burger for $4.39, a
double burger patty for $5.69 and as a 100 percent Black Angus beef,
1/3-lb. Thickburger for $5.69, all of which can be ordered as a combo
meal with fries and a drink starting at $6.79. Prices may vary by
location.

Follow Carl’s Jr. on Facebook (www.facebook.com/carlsjr),
Twitter (@CarlsJr),
and Instagram (@CarlsJr)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
 and Google
Play
 and check in to redeem Carl’s Jr. products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Carl’s Jr. in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. CKE is not a franchisor and
conducts substantially all of its restaurant activities and operations
through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s,
Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s
operate as one brand under two names, acknowledging the rich regional
heritage of both banners. After opening their first restaurants in New
York and New Jersey last spring and recent international openings in
Japan, Australia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC now have nearly 3,800 franchised or company-operated
restaurants in 44 states and 40 foreign countries and U.S. territories.
Known for its one-of-a-kind premium menu items such as 100 percent Black
Angus Thickburgers®, Made from Scratch™ Biscuits, and Hand-Breaded
Chicken Tenders™, as well as an award-winning marketing approach, the
Carl’s Jr./Hardee’s brand continues to deliver substantial and
consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s
system is now 94 percent franchised, with international restaurants
representing 20 percent of the system. For more information about CKE,
please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com