The Container Store Celebrates World Kindness Day in Partnership with KIND Snacks

Employees and Customers Encouraged to Share Kindness with Snacks and
#kindawesome Cards at Stores Nationwide

DALLAS–(BUSINESS WIRE)–The Container Store (NYSE:TCS) is teaming up with KIND Snacks to
celebrate World Kindness Day today to promote spreading kindness through
KIND Snacks’ new #kindawesome program. Throughout the day, customers at
The Container Store’s locations nationwide will receive a KIND bar and a
#kindawesome card at checkout (while supplies last) detailing how to
recognize someone’s kind act.

“We’re so excited to be partnering with The Container Store as a
nationwide partner for the digital expansion of the #kindawesome
program,” said Dana Rosenberg, Director KIND Movement. “It’s a program
that empowers people to celebrate the acts of kindness happening all
around them, and our hope is that it can inspire everyone to spot the
kindness in their lives today and every day.”

The #kindawesome card provided to customers at checkout includes a web
address (
with a unique code, enabling the person to recognize someone else’s kind
act via Facebook, email, Twitter or a text message. The person being
recognized then receives a notification or message from the sender
detailing that they are being celebrated for their kindness with a
#kindawesome package which includes two KIND bars and a #kindawesome
card to pass on to someone else. The individual being celebrated is then
prompted to redeem their gift as well as pay it forward by celebrating
someone else’s kind act.

“At The Container Store, we talk a lot about WAKE – like a boat’s wake.
It’s the idea that everything you do, and don’t do, affects others
around you so much more than you realize,” said Kip Tindell, Chairman
and CEO, The Container Store. “We always encourage our employees to be
aware of their wake, but we are thrilled to partner with KIND Snacks and
their #kindawesome program to give our customers an easy, ongoing way to
celebrate kindness and to use their wake in a positive way.”

Kindness Day originated on November 13, 1997 when a collection of
humanitarian groups came together to made a “Declaration of Kindness.”
Since then, Kindness Day has encouraged everyone to make a similar
declaration. Whether it is donating books, food or clothes to a local
charity, holding the door open for a stranger, giving someone a
compliment or just committing one small act of kindness for another – it
all counts.

To learn more about the program and celebrate someone’s kind act, visit
The Container Store’s blog,,
or the #kindawesome program page,

About The Container Store

The Container Store (NYSE: TCS) is the nation’s leading retailer of
storage and organization products and the only retailer solely devoted
to the category. The company originated the concept of storage and
organization of retailing when it opened its first store in 1978. Today,
the retailer has 76 store locations nationwide that each average 25,000
square feet. The Container Store has over 10,000 products – many of them
multifunctional – to help customers save space and, ultimately, save
them time. As the pace of modern life accelerates, being organized is
not a luxury but a necessity. The Container Store is devoted to making
customers more productive, relaxed and happier by selling customized
organization solutions such as custom closets using its new TCS Closets™
collection and its elfa shelving and drawer system. Since its inception,
the retailer has nurtured an employee-first culture and couples its
one-of-a-kind product collection with a high level of customer service
delivered by its highly trained organization experts. The Company has
been named to FORTUNE magazine’s 100 Best Companies To Work For®
16 years in a row. Visit
for more information about store locations, the product collection and
services offered – including the retailer’s new, personalized in-home
organization service Contained Home – and to sign up for the POP!
Perfectly Organized Perks program
. Discover The Container Store’s
storage and organization solutions at work in real spaces of its
customers’ and employees’ homes along with tips, advice and product
sneak peeks at the retailer’s new lifestyle blog, Container Stories (
To find out more about The Container Store’s unique culture, Foundation
Principles and devotion to Conscious Capitalism, visit the retailer’s
culture blog at
or read Chairman & CEO Kip Tindell’s book UNCONTAINABLE: How Passion,
Commitment, and Conscious Capitalism Built a Business Where Everyone
Thrives (available at The Container Store,
and anywhere books are sold).

About KIND Healthy Snacks

Since its founding in 2004, KIND
has been on a mission to make the world a little kinder one snack and
one act at a time.

KIND’s snacks are made from delicious, wholesome ingredients, are gluten
free and are made from non-genetically engineered ingredients. KIND
currently offers seven different snack lines including: KIND® Fruit
& Nut and KIND® PLUS, two lines of delicious whole
nut & fruit bars; KIND® Nuts & Spices, a line of
whole nut & spice bars that have 5g of sugar or less; KIND Healthy Grains®
Clusters, delicious blends of five super grains; KIND Healthy
Grains® Bars, a line of crunchy and chewy granola bars;
and STRONG & KIND®, a line of bold, savory bars
featuring 10g of protein. KIND’s newest innovation – KIND® BREAKFAST
– are soft baked with a crispy outside, providing sustained energy from
whole grains.

Through its social mission – known as the KIND Movement – KIND, together
with its community, is committed to inspiring kindness through acts big
and small. It fulfills this commitment through programming like KIND
, which helps people bring their socially-impactful ideas to
life with monthly grants.

To snack happy visit,
and to join the community visit


The Container Store
Casey Shilling, 972-538-6621
Smith, 972-538-6679