The Countdown is On: Greets the Season with Launch of Black Friday Deals Store and Electronics Holiday Gift Guide

New this year, Prime members receive early access to more than 30,000
Lightning Deals

With over 600 top electronics and a Gift Finder tool, the Electronics
Holiday Gift Guide takes the guesswork out of gifting

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – today officially kicked off the countdown to
Black Friday with the launch of the Black Friday Deals store and
Electronics Holiday Gift Guide. This year, Prime members can access more
than 30,000 Lightning Deals 30 minutes early and all customers will find
tens of thousands of deals on more of the items they want. In addition,
the curated Electronics Holiday Gift Guide and Gift Finder tool take the
guesswork out of shopping and make it easy to discover all of the right

“Shoppers come to Amazon to discover the best deals on the best gifts
and this year, we’re pulling out all of the stops,” said Steve Shure,
Vice President, Amazon Consumer Marketing. “We’re giving Prime members
early access to more than 30,000 Lightning Deals and for all customers,
tens of thousands of great deals in the Black Friday Deals store. With
incredible deals, fast delivery options, curated lists like our
Electronics Holiday Gift Guide, gift recommendations, customer reviews
and more, we’re making it easier than ever for customers to save time
and money on their holiday shopping.”

Black Friday Deals: The Black Friday Deals store is the leading
deals destination for customers this holiday season with tens of
thousands of deals on top items including electronics, toys, clothing,
jewelry, kitchen, and more, now through December 22. Prime members will
get the first crack at more than 30,000 deals through Prime Early Access
and all customers can find great deals throughout the season at,

  • 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm
    Power Zoom Lens
  • 47% off Jaybird X Sport Bluetooth Headphones
  • Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for
    less than $800
  • 40% off select Frye shoes, handbags, accessories and luggage/travel
    for men and women
  • 40% off select toys from top construction brands including K’NEX,
    Tegu, and Magformer
  • Up to 50% off select Home Automation products
  • 20% or more off select Wilton and Pyrex bakeware products
  • Deals from top Kitchen brands including Rubbermaid, KitchenAid,
    Paderno, and Instant Pot
  • $10 off select $50 Black & Decker product purchases
  • Up to 50% off hundreds of PetSafe items

Electronics Holiday Gift Guide: With more than 600 of this year’s
hottest items, organized by category and gift recipient, the Electronics
Holiday Gift Guide and Gift Finder tool help customers discover the
right gift for everyone on their list – from the Photographer who wants
the latest gear from GoPro
and Canon,
to the Gadget Guru who is eyeing the latest innovations from the Amazon
Launchpad program
like the Electric
Objects Digital Art Display
and Bluesmart
Smart Carry-On Luggage
. Customers can explore exciting new features
like never-before-seen 3D imagery of hot gifts, editor’s picks,
exclusive product reviews, unboxing videos, and gift recommendations,
with new content uploaded regularly from trusted sources including
Gawker, Tom’s Guide, and The Wirecutter.

Tech Gifts and Shopping Trends to Watch

  • High-Tech, Low Budget: Tech gear is always at the top of
    shopping lists during the holidays, and now customers can find tech
    gifts to give and receive without paying a premium. The Electronics
    Holiday Gift Guide features affordable gifts including the all-new
    Fire tablet – the #1 best-selling product on since launch –
    portable speakers from JAM, and headphones from Panasonic and
    Audio-Technica, all under $100!
  • Wanted Wearables and the Smart Home: Wearables and Home
    Automation items are wished-for year-round and customers will find the
    latest gear to make home life more efficient with products like the
    Belkin WeMo Netcam, Crock-Pot Smart Wi-Fi-Enabled Slow Cooker, and
    iRobot Roomba Vacuum. Customers will also find stylish wearables in
    new and exclusive colors from Jawbone, Fitbit, and Garmin to track
    fitness and monitor health.
  • Shop via Voice: More and more, devices are making our lives
    hands-free. Now, creating a holiday shopping list with Amazon Echo and
    Alexa is as easy as asking, and placing an order using voice control
    with the Amazon app on your mobile device is as simple as saying the
    word. This year, customers can shop in more ways without leaving their
    home or even touching a keyboard.

Customers will find even more fast delivery options with Amazon Prime,
making last-minute shopping a thing of the past. A growing list of Prime
services is making it easy for customers to shop and save this holiday
season including unlimited Free Two-Day Shipping on more than 20 million
items, unlimited Free Same-Day Delivery on more than a million items in
16 metro areas, and early access to Lightning Deals all year long. In
addition, Prime members in 20 metro areas receive one and two hour
delivery on tens of thousands of everyday essentials with the dedicated
Prime Now mobile app.

About Amazon opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit

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Media Hotline, 206-266-7180