The Dairy Queen® System’s Epic Resolution

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We’ll serve you a Blizzard® Treat upside
down or the next one is free

MINNEAPOLIS–(BUSINESS WIRE)–The start of the New Year often comes with grand resolutions. But this
year, Dairy Queen® restaurants franchised by
American Dairy Queen Corporation (ADQ), a Berkshire Hathaway (NYSE:
BRK.A and BRK.B) company, are kicking off the New Year with an epic
resolution: beginning January 1, 2016, participating DQ®
and DQ Grill & Chill® restaurants
across the country vow to serve all Blizzard®
Treats upside down or the next one is free.


“Upside Down or Free demonstrates to our fans that we are committed to
offering the thickest, most delicious treat experience there is,” said
Barry Westrum, Executive Vice President of Marketing for ADQ. “We are
kicking off the New Year with a resolution to serve our signature Blizzard
Treat upside down or the next one is free. We have turned our thinking
upside down to deliver this unique experience that our fans can only
have at DQ locations.”

At participating restaurants, if a customer is served a Blizzard
Treat without the upside-down presentation, they will receive a coupon
good for a free Blizzard Treat on their next visit. Fans using
the drive-thru window will even see their first Blizzard Treat turned
upside down. All Blizzard Treats are made to order and are
available in four sizes, including the popular Mini.

The distinctive treat experience is one that fans will not find at other
quick-service restaurants. Flipping Blizzard Treats upside down
proves their creamy, decadent thickness. It brings the brand to life and
creates a truly unique experience fans love. “Our upside-down philosophy
means we think differently and surprise our fans with unexpected flavors
and twists,” added Westrum.

To support Upside Down or Free, the Dairy Queen system is
planning special Blizzard Treat flavor news during the year. Fans
can visit upsidedownorfree.com
for more about Upside Down or Free.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends and become a friend at facebook.com/dairyqueen.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.

Link to b-roll footage: https://www.dropbox.com/s/oyd5hk9hok6xfxu/DQ%20Upside-Down%20or%20Free%20B-Roll.mp4?dl=0

Contacts

International Dairy Queen Inc.
Pierson Grant Public Relations
Noelle
Robillard, 954-776-1999 Ext. 238
nrobillard@piersongrant.com