The DC Super Hero Girls Universe is Live!

Warner Bros. & DC Entertainment Team-Up With Mattel to Create an
Entertainment World That Inspires Girls to Be Their Own Hero Launches
First Animated Short “Welcome to Super Hero High”

Mattel’s New DC Super Hero Girls Action Dolls and Action Figures
Take Center Stage at New York Comic Con October 8-11

BURBANK, Calif.–(BUSINESS WIRE)–Girls now have their very own Super Hero world, DC Super Hero Girls,
where they can play, watch, read and be inspired to discover their full
super power potential alongside legendary DC Comics female Super Heroes,
including Wonder Woman, Supergirl and Batgirl, in this all-new universe
that was created just for them.

DC Entertainment and Warner Bros. Consumer Products, in partnership with
Mattel, announced today the activation of many elements to this highly
anticipated initiative, including the rollout of the new website,
which kicks off with the U.S. launch today. A global rollout of the
digitally immersive world will begin later this month.

Website, Video and More…

The new site
today debuts the first webisode, of a series of animated digital shorts,
titled “Welcome to Super Hero High” that was created by the
award-winning Warner Bros. Animation Studio, in partnership with
Mattel’s Playground Productions. Today’s launch features a pantheon of
DC Comics characters that have been brought to life in a completely new
artistic style and aesthetic, through immersive videos, games, quizzes,
character photos, bios and more.

In the coming weeks and months the new website will be regularly updated
with new animated digital content and previews of upcoming products
slated for 2016. In conjunction with the website launch, DC Super
Hero Girls
will have a dedicated presence across a number of social
media platforms, including exclusive DC Super Hero Girls YouTube,
and Instagram
accounts, to cater to social media savvy girls and their parents.

“DC Entertainment has a deep and rich roster of strong female characters
– both heroes and villains – that have inspired and empowered girls and
young women for decades. From the iconic Wonder Woman and Supergirl, to
the complex but compelling Harley Quinn and Catwoman, there is a
character to whom every girl can relate, no matter what stage of life in
which she currently finds herself,” said Diane Nelson, President of DC
Entertainment and President and Chief Content Officer of Warner Bros.
Interactive Entertainment. “Girls want to experience the strength,
action and optimism of Super Heroes too, and DC Super Hero Girls
is part of our long-term strategy to offer a diverse array of strong
female characters in a fun and action-packed universe, and through a
world of epic storytelling on a variety of entertainment platforms. We
could not be more excited and proud to debut today’s first phase of the
important new universe for girls.”

New York Comic Con

DC Super Hero Girls will take New York Comic Con by storm as
girls and their parents, along with all DC Comics fans, attending NYCC
October 8-11 will be the first to see elements of the initiative and
experience a variety of activities, including a behind-the-scenes panel
session, a look at upcoming products and much more. Fans will also get a
sneak-peek at Mattel’s upcoming product line, including first-ever 6”
action figures designed for girls and 12” scale action dolls featuring
strong, athletic bodies that stand on their own in heroic poses.

Activities at NYCC will include a dedicated DC Super Hero Girls
booth within the Javits Center’s Crystal Palace, where fans on-site can
get a close-up look at the action dolls and a sneak-peek at additional
products within the DC Super Hero Girls world. NYCC attendees
will also have the opportunity to participate in unique giveaways and
photo opportunities. There will be a dedicated panel on Thursday, Oct. 8
at 5:30pm (Room 1B03) where the creative women behind-the-scenes of DC
Super Hero Girls
will share their vision for the universe. Panelists

  • Moderator: Tiffany Smith, DC All Access
  • Ashley Eckstein, Voice of DCSHGs’ “Cheetah”
  • Aria Moffly, DCE Creative Director
  • Shea Fontana, DCSHG Animation Writer & DC Comics Graphic Novel Author
  • Lisa Yee, Random House Children’s Books DCSHGs Middle-Grade Novel
    Series Author
  • Christine Kim, Mattel Toy Design Manager
  • Tania Missad, Mattel Consumer Insights Director

“It is exciting to finally bring DC Super Hero Girls to life
with all our partners who have helped create an immersive world based on
this groundbreaking franchise that will allow girls and kids to engage
and experience this Super Hero universe like never before,” said Brad
Globe, President, Warner Bros. Consumer Products.

Additional Key Partners

Books based on the DC Super Hero Girls are also a key
component of the program. Random House Children’s Books is the global
master publishing partner and will create a portfolio of middle-grade
novels that will bring the DC Super Hero Girls universe to life,
offering all-new stories that will expand the world from what is
featured in the animated content. At NYCC, Random House will unveil a
portion of the first book of the middle-grade novel series, titled Wonder
Woman at Super Hero High
, by distributing 3-chapter samplers
of the title, along with fun DC Super Hero Girls bookmarks,
throughout the weekend.

DC Entertainment has also secured writer Shea Fontana to create the
inaugural original graphic novel. Scheduled for release in July 2016,
the young Super Heroes are kidnapped by a teenage Lex Luthor the day
before Super Hero High’s semester finals. Together, they must combine
their Super Hero powers to defeat Luthor and race back to school before
final exams begin.

Additionally, consumer products partners around the globe are engaged in
creating a merchandise program dedicated to DC Super Hero Girls
across all key categories.

Developed with girls ages 6-12 in mind, DC Super Hero Girls
centers on DC Comics characters during their formative teen years at
Super Hero High. DC Comics’ icons including Wonder Woman, Supergirl,
Batgirl, Harley Quinn, Bumblebee, Poison Ivy, and Katana are featured in
storylines that explore being a unique teen, including discovering their
super powers, nurturing friendships and mastering the fundamentals of
being their own hero. Other DC Comics Super Heroes attending Super Hero
High include Hal Jordan, Beast Boy, The Flash, and many more.

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and
MAD, is the creative division charged with strategically integrating its
content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels
and magazines each year, DC Entertainment is one of the largest
English-language publishers of comics in the world.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.

About Warner Bros. Animation

Warner Bros. Animation (WBA) is one of the leading producers of
animation in the entertainment industry, producing and developing
projects for multiple platforms, both domestically and internationally.
WBA’s TV series include Be Cool Scooby-Doo!, Teen Titans Go!, The Tom
and Jerry Show and Wabbit – A Looney Tunes Production for Cartoon
Network, the upcoming Bunnicula for Boomerang, Mike Tyson Mysteries for
Adult Swim and the forthcoming Green Eggs and Ham for Netflix. As the
home of the iconic animated characters from the DC Comics,
Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly
successful animated films — including the DC Universe Animated Original
Movies — for DVD. One of the most-honored animation studios in history,
WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster
Peabody Award, an Environmental Media Award, a Parents’ Choice Award,
the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring
excellence in animation).

About Mattel

The Mattel family of companies (Nasdaq: MAT)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and Fisher-Price®
brands, including Little People® and Power Wheels®, MEGA® Brands,
including MEGA BLOKS® and RoseArt®, as well as a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named one of the
“World’s Most Ethical Companies” by Ethisphere Magazine and in 2014
ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate
Citizens” list. With worldwide headquarters in El Segundo, Calif.,
Mattel’s companies employ nearly 30,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel, we
are Creating the Future of Play. Visit us at or

All DC characters and elements are trademarks of and © DC Comics.
Heroes is a trademark co-owned by DC Comics. (s15)


DC Entertainment
Courtney Simmons, 818.977.7764
Bros. Consumer Products
Barry Ziehl, 818.954.6804
Chidoni, 310-252-3921