The Fourth of July heat is on…GEICO reminds drivers to stay mindful of their most precious cargo

WASHINGTON–(BUSINESS WIRE)–For many, the July 4 holiday marks the start of the summer
vacation season, which often comes with family road trips and a swell in
temperatures across the country. GEICO urges parents and all drivers to
remain extra vigilant for their young passengers.

Since 1998, more than 650 children have died from heatstroke in a
vehicle according to the National Highway Traffic Safety
Administration’s (NHTSA) This fact underscores the
importance of knowing where your child is at all times.

According to, children can overheat five times as fast as
adults. When a child’s core body temperature reaches around 107 degrees,
the outcome almost always is lethal.

Since high temperatures can quickly endanger young children, drivers
need to consider how easily a car can become sweltering. According to

  • In just 10 minutes, a vehicle’s temperature can rise by more than 20
  • Even on cloudy days, heatstroke can still occur
  • A car’s inside temperature can rise to more than 100 degrees even when
    outdoor temperatures are mild
  • Simply opening a vehicle’s windows isn’t enough to prevent heatstroke

To prevent the risk of a child suffering heatstroke, remember:

  • Never leave a child alone in a locked car with the windows open any
    time of the year
  • Always check the back seats when exiting a vehicle
  • Consider keeping a stuffed toy or another object on the passenger seat
    to serve as a reminder that a child is in back
  • Keep car keys out of reach so that children can’t gain access to a
    vehicle unattended

Visit GEICO online for more tips on hot
weather travel safety

(Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the second-largest private passenger
auto insurance company in the United States. GEICO, which was founded in
1936, provides millions of auto
insurance quotes
to U.S. drivers annually. The company is pleased to
serve more than 14 million private passenger customers, insuring more
than 23 million vehicles (auto & cycle).

For more information, go to


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