The Guest House at Graceland Begins Taking Reservations for Unprecedented Grand Opening Elvis Celebration and Debut Months

Historic, Star-Studded Opening Weekend for 450-Room Graceland Resort
Scheduled for October 27-30, 2016, with Celebrity Appearances and Red
Carpet Events Featuring Elvis’ Friends and Family

MEMPHIS, Tenn.–(BUSINESS WIRE)–With construction of The
Guest House at Graceland
in full swing just steps away from Elvis
Presley’s™ iconic Graceland®
mansion in Memphis, reservations are now being accepted for the new
450-room, full-service, world-class resort hotel for late October
through December 2016, starting with the historic, four-day,
star-studded Grand Opening Celebration to be held October 27-30, 2016.
Reservations can be made by calling Graceland Reservations at
800-238-2000 or 901-332-3322 or visiting Graceland.com/GuestHouse.

Members of the Presley family will join an extraordinary roster of
Elvis’ close friends, music artists, performers and celebrities for the
Grand Opening weekend at The Guest House at Graceland — one of the most
anticipated hotel openings of 2016. Special guests will include members
of Elvis’ legendary entourage, musicians from Elvis’ original “TCB
Band,” co-stars from Elvis’ movies, session players and back-up singers
from many of Elvis’ biggest hits, and more. These special guests, who
were welcomed to Graceland through the years by Elvis himself, will now
mingle with new guests and music fans from around the world. Opening
activities during this unprecedented celebration will be highlighted by
a Guest House ribbon-cutting ceremony, red carpet VIP events and
cocktail receptions, special live performances, photo opportunities and
much more.

Special VIP guests scheduled to attend the Opening Celebration include
Elvis’ entourage members Jerry Schilling, Dick Grob, Sam Thompson, and
George Klein; musicians who performed with Elvis, including DJ Fontana,
James Burton, Ronnie Tutt, David Briggs and Norbert Putnam; former
members of JD Sumner and the Stamps Quartet Bill Baize, Donnie Sumner,
Ed Hill and Larry Strickland; Elvis’ tour producer Charles Stone; Elvis’
Imperials member Terry Blackwood; Elvis’ co-stars Marlyn Mason, Cynthia
Pepper and Annie Helm; and Elvis’ girlfriend in the 1950s, Dixie Locke
Emmons. Many more guests will be confirmed in the coming months.

In addition to booking rooms for the opening weekend, fans worldwide
have the opportunity to book rooms for The Guest House at Graceland for
November and December 2016, with special events planned throughout these
debut weeks, including Graceland’s annual Christmas Lighting weekend,
with the Lighting Ceremony to be held on Thursday November 17, 2016.

The Guest House at Graceland, the most significant enhancement to
Graceland since it opened to the public in 1982 and the largest hotel
project in Memphis in over 90 years, was recently named by the Sydney
Morning Herald
in Australia as one of the 16 most exciting hotel
openings worldwide in 2016 – the only U.S. hotel to receive this
recognition. Inspired by Elvis’ iconic home, aspects of The Guest House
at Graceland will reflect Elvis’ personal style and the unique character
of Graceland, from the southern colonial exterior to themed specialty
suites, many with designs supervised by Priscilla Presley.

“When Elvis had friends and family visit Graceland, he would have them
stay at a hotel nearby. He would have been thrilled to have had his own
hotel where they could stay,” stated Priscilla Presley. “Lisa and I, and
our entire family, are excited that visitors from around the world will
soon get to experience our unique resort hotel — The Guest House at
Graceland.”

The Guest House at Graceland will feature spacious rooms and a range of
elegant and contemporary facilities, including two full-service
restaurants, expansive meeting and special events space, a large outdoor
pool and a 464-seat theater for live performances and movies.

“The Guest House at Graceland will be an extraordinary ‘home away from
home’ for music fans, Graceland guests and Memphis visitors from around
the world,” said Joel Weinshanker, Managing Partner of Graceland LLC.
“We’re pleased to be taking reservations now and look forward to
providing an unprecedented visitor experience, starting with our
incredible opening celebration in October 2016. The Guest House will
bring guests closer to Graceland than ever before and offer the same
warmth and southern hospitality that Elvis was known and loved for.”

Graceland’s new, exclusive, Diamond-level “Founders
program will provide its members with VIP privileges at the new resort,
including early, exclusive access to Guest House room reservations,
special room rates, room upgrades, priority admission to opening weekend
celebration events, VIP invitations to special events and priority
reservations for restaurants, live events and concerts. Founders can now
exclusively book priority room reservations for January 2017, including
the 2017 Elvis Presley Birthday Celebration weekend (January 5-8, 2017).
Founders membership details are available at Graceland.com/TheFounders.

For more information about The Guest House at Graceland, visit Graceland.com/GuestHouse.
To make reservations, call Graceland Reservations at 800-238-2000 or
901-332-3322 or email reservations@graceland.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley’s Graceland, in Memphis, is music’s most important and
beloved landmark, with hundreds of thousands of fans from around the
world visiting the historic home each year. Elvis Presley Enterprises,
Inc. (EPE) manages the operations of Graceland, its related properties,
including the recently-announced Guest House at Graceland 450-room hotel
to be built in Memphis, as well as the Graceland Archives, featuring
thousands of artifacts from Elvis’ home and career. EPE also produces
and licenses Elvis-themed live events, tours and attractions worldwide,
including “Direct from Graceland: Elvis at The O2” in London, and the
new “Graceland Presents ELVIS: The Exhibition” at the Westgate Las Vegas
Resort & Casino. Graceland Holdings LLC, led by managing partner Joel
Weinshanker, is the majority owner of EPE. In 2015, Graceland was named
the world’s “Best Musical Attraction” and “Best Historic Southern
Attraction” in the USA Today 10Best Reader’s Choice Awards and in 2013,
voted the #1 “Iconic American Attraction” in the same poll. For more
information on EPE and Graceland, visit www.graceland.com.

Contacts

The Beckwith Company
David Beckwith, 323-845-9836
david@thebeckwithcompany.com
or
Elvis
Presley’s Graceland
Kevin Kern, 901-344-3127
kkern@graceland.com