The Hershey Company to Launch Hershey’s Cookie Layer Crunch

To celebrate National Cookie Month, Hershey unveils latest innovation
that brings a surprising crunchy-cookie goodness to its famous chocolate

HERSHEY, Pa.–(BUSINESS WIRE)–In honor of National Cookie Month (October), The Hershey Company
(NYSE:HSY) is proud to introduce Hershey’s Cookie Layer Crunch,
one of the most anticipated innovations from the iconic Hershey’s brand
in more than 16 years. Based on pre-launch consumer-testing, Hershey’s
Cookie Layer Crunch
earned some of the highest consumer scores of
any product ever launched by the company.* Hershey is delighting
consumers with this new innovation by combining the classic Hershey’s
Chocolate that consumers love with the creamy, crunchy twist they desire
in new Hershey’s Cookie Layer Crunch bars.


To meet the growing demand for multi-textural eating experiences and
various snacking occasions, Hershey reimagined its iconic chocolate bar,
pairing it with layers of crunchy cookie bits and decadent fillings to
offer an indulgent, textured snacking experience. The Hershey Company
has been a world leader in snacking expertise for more than 120 years,
and has always placed consumer demand as the No. 1 priority for
addressing their lifestyle needs. The new Hershey’s Cookie
Layer Crunch
bars reinterpret the classic Hershey’s bar with
a new twist in response to the changing snacking landscape.

“We recognize eating habits are evolving and that consumers are moving
away from traditional meals and into multiple snacking occasions that
include various tastes and textures throughout the day,” says Mary-Ann
Somers, General Manager and Vice President, U.S., The Hershey Company.
“Hershey wanted to bring consumers an indulgent snack that is a
different experience from the classic Hershey’s chocolate bar,
but still just as delicious. We’ve spent the last 18 months perfecting
this innovation to ensure that it not only tastes great, but meets the
needs and desires of today’s modern consumer.”

Hershey’s Cookie Layer Crunch will be unveiled for the
first time at The Hershey Company’s exhibit at the National Association
of Convenience Stores annual show October 18-21 in Atlanta, Ga.
Beginning this October, National Cookie Month, and continuing through
2017, Hershey’s brand will support the new innovation and launch
with various marketing initiatives.

Hershey’s Cookie Layer Crunch bars will come in three
delicious flavors: Caramel, Vanilla Crème and Mint – which combine the
crunchy cookie texture, layered with a decadent filing, all wrapped in
creamy, genuine Hershey’s Chocolate. Each piece is perfectly
portion controlled at 90-100 calories and made of three of Hershey’s
iconic chocolate “pips” to create a convenient, layered, snack-able
treat. New Hershey’s Cookie Layer Crunch bars will be
available at retail nationally starting December 2016 – just in time for
the holidays, making it a perfect new treat for Santa, or even as an
added treat to holiday entertainers’ snacks and sweets spreads.

Hershey’s Cookie Layer Crunch bars will be offered in
multiple sizes perfect for a variety of snacking occasions and for
sharing. Sizes include a 6.3-oz. bag that is filled with nine pieces of
individually wrapped Hershey’s Cookie Layer Crunch (SRP
$4.19; all flavors), a 3.5-oz. “XL Bar” featuring five pieces, (SRP
$2.89; all flavors), a 2.1-oz. “King Size Bar” that has three pieces
(SRP $1.69; available in Caramel only), and a two-piece, 1.4-oz. bar,
perfect for on the go snacking (SRP $0.99, available in Caramel only).

*According to BASES report, a service of the Nielsen Company,
Hershey’s Cookie Layer Crunch scored in the top 2.5 percent of consumer
packaged goods concepts ever tested.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world through
its chocolate, sweets, mints and other great-tasting snacks. Hershey has
approximately 21,000 employees around the world who work every day to
deliver delicious, quality products. The company has more than 80 brands
around the world that drive more than $7.4 billion in annual revenues,
including such iconic brand names as Hershey’s, Reese’s, Hershey’s
Kisses, Jolly Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to include a
broader range of delicious snacks. The company remains focused on
growing its presence in key international markets while continuing to
extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products.
For more than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the
Milton Hershey School in 1909 and since then the company has focused on
giving underserved children the skills and support they need to be
successful. Today, the company continues this social purpose through
‘Nourishing Minds,’ a global initiative that provides basic nutrition to
help children learn and grow. From neighborhoods across the United
States to the streets of Shanghai and Mumbai and villages of West
Africa, our goal is to nourish one million minds by 2020.

To learn more – Visit: www.thehersheycompany.com

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Contacts

The Hershey Company
Anna Lingeris, 717-649-7214
Alingeris@hersheys.com